Broker Focus In ’17: iHeart, Cumulus Health
Broker Larry Patrick believes that the pending debt crises at both iHeart Radio and Cumulus Media will be key issues in 2017.
Maximizing Buzz on Broadcast Web Sites
Should your station websites allow negative user comments to remain visible to all? Maybe, research suggests.
The Presidential Election Is Going Mobile
The author and entrepreneur believes political advertising has become “a battle for palms and fingers.”
A Broker’s Guide To LMAs
Are you or your company contemplating a Local Marketing Agreement (LMA)? Here’s some advice for your broker.
Profitable Ways To Use Extended HD Radio Capacity
Digital broadcasting opens up all sorts of opportunities--and ways to add a profit. Deb Huttenburg shares the best ways to score
Fingerprinting Technology: A Key For Revenue Growth
Learn how your station’s revenue can grow from audio fingerprinting from Digital Nirvana CEO Hiren Hindocha.
Transmitter & Programming Considerations For HD Radio
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
Partnering on the Purchase of a Broadcast Station, Part 2
If you are planning to acquire a broadcast station, is your prospective partner a good choice? Our expert columnists have an answer.
Seven Questions Smart Sales Managers Ask
When you observe a sales rep selling in the field or on the phone, what do you look for to improve their performance?
Partnering on the Purchase of a Broadcast Station, Part 1
If you are planning to acquire a broadcast station, you should consider the advantages of having a partner.
Lose the Spot Formula
Stop writing commercials. Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist has a good reason to heed his request.
Don’t Let Analysts Decide the Election
Michael DeLier is worried about the election.
It’s Radio, So Write for the Ear
Don’t write your radio commercial, “talk” it.
Use This Simple Technique to Increase Sales
Use this simple technique to add value and increase the size of each transaction.
Dangers of Making Public Files Public
Alternative FCC Inspector Ken Benner writes about the dangers of making station public files public.