Getting The Most Mileage Out Of Your Sponsorship
Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro
Things To Ask Your Clients Right Now
Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.
What Kevin Harlan Has Reminded Us About Radio
As the industry gathers in Nashville for the 2016 Radio Show, let's remind the world about the medium everyone is talking about: Radio
Prospecting: ‘You’re Not Doing It Right’
In this Sales & Marketing piece for the RBR + TVBR Information Bureau, Don delves into the topic of prospecting
What The Radio Industry Can Learn From Trains
Rick Greenhut recommends taking the individual elements that make up your radio station and pitching them to clients as a singular brand.
Best Practices On Observing Sales Reps In The Field
When's the last time you were out in the field with a sales rep? If it's been a while, you could be losing a potential client – and ad revenue.
FCC Vote Set On Set-Top Box Plan
The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.
Is Next-Gen HDR TV The Next Big Thing?
A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.
Small-Market Success, Next To Nashville
Saga Communications’ Clarksville, Tenn. cluster has seen sales success and talent longevity. How? By loving being local.
Top Tips For The Nationwide EAS Test
Harold Price, President of Sage Alerting Systems, offers some suggestions for broadcast media as the test approaches.
Analyst: Peak In Auto Sales Could Hurt Sirius XM
Analyst Quinn Foley warns that a slowdown in U.S. auto sales could negatively impact Sirius XM.
Radio In 2022: An Open Letter To The Industry
PwC predicts flat revenue for the radio business through 2020. DMR/Interactive’s head believes we can do better.
Valuable Life Lessons From ‘Star Trek’
The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.
Digital Marketing: An Ineffective Tool To Sway Millennials?
New research shows one-third of online adults aged 18-34 say digitally delivered ads and promotions have zero sway
Houston Now No. 8 In New Nielsen DMA Rankings
Texas' second-largest market is now ahead of Boston, now No. 9, and Atlanta, now No. 10. Meanwhile, Orlando and Cleveland have