Digital Marketing: An Ineffective Tool To Sway Millennials?


emarketer2By Adam R Jacobson, RBR + TVBR

On August 31, eMarketer released a report indicating that “digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases.”

How much, or how little, influence these channels actually have depends on your perspective.

If you are in the business of attracting advertisers to radio or television, digital channels aren’t as effective as eMarketer wants you to believe they are. {lock}

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