Seven Questions Smart Sales Managers Ask
When you observe a sales rep selling in the field or on the phone, what do you look for to improve their performance?
Partnering on the Purchase of a Broadcast Station, Part 1
If you are planning to acquire a broadcast station, you should consider the advantages of having a partner.
Lose the Spot Formula
Stop writing commercials. Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist has a good reason to heed his request.
Don’t Let Analysts Decide the Election
Michael DeLier is worried about the election.
It’s Radio, So Write for the Ear
Don’t write your radio commercial, “talk” it.
Use This Simple Technique to Increase Sales
Use this simple technique to add value and increase the size of each transaction.
Dangers of Making Public Files Public
Alternative FCC Inspector Ken Benner writes about the dangers of making station public files public.
Ascertaining a Station’s Regulatory Health, Part 2
Garrison Cavell and Erwin Krasnow highlight tech regulatory compliance matters.
We Are a Melting Pot
The U.S. has always been a melting pot.
How to Lead Like it Matters
The actions of anybody who is taking on a leadership role in any sized group have ripple effects
Why The Right Thing is Right
The political rhetoric is wearing out Michael DeLier.
How to Ascertain a Station’s Regulatory Health
Gary Cavell and Erwin Krasnow highlight regulatory compliance matters that have a technical side.
Avoid ‘Audio Beige’ in Your Spots
Try mixing up audio elements in your next commercial.
5 Keys to Great Role Plays With Your Sales Reps
Role playing with your sales reps is vital, writes xPotential Selling Inc. CEO Barrett Riddleberger
Here’s a Novel Idea for Convention Anchors, Commentators
DeLier Group President Mike DeLier has a novel idea for convention anchors and commentators.