Intelligence Briefs

"Expert communicators know the importance of a large vocabulary in any language," says veteran public relations professional and presentation expert Rosemary Ravinal. "Message clarity often relies on having a deep well of words to draw from to express the right ideas to the right audience." This column could maximize your mental dictionary.

Every workplace has a culture—but the strongest ones are created through intentional, consistent practices encouraged at every level of an organization. In this column written exclusively for RBR+TVBR by the Director of LRN's Ethics & Compliance advisory practice, the key take away for media companies is to take a values-based approach to crafting an ethical workplace culture.

As Comcast-owned FreeWheel sees it, its newly released State of TV Advertising Viewership Report is part of a larger industry initiative unveiled at the recently concluded Cannes Lions festival in France. The goal: to improve the viewer experience.

Two in three advertisers using Connected TV and OTT intend to increase their spending, with an average rise of 23%. That's a key finding from the just-released 2023 CTV/OTT Advertiser Survey courtesy of two businesses that rely on this growth to fuel their operations.

The U.S. Hispanic Chamber of Commerce and Chemistry Cultura have released a jointly-commissioned research study of 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference.

Although Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University, can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.

In April 2021, it raised $6.1 million in Series A funding. Today, one can easily count Instreamatic as one of the innovators of AI-delivered audio content. And, it is all done in the cloud, as CEO and co-founder Stas Tushinskiy demonstrated in an in-person interview with RBR+TVBR's Editor-in-Chief.

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.

Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.

Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.

SVB MoffettNathanson last week held its inaugural Technology, Media, and Telecom Conference in New York. As part of that event, Robert Fishman pitched Paramount Global. Here's what he had to share.

The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest.  But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.

How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.

A common refrain media analyst Brian Wieser comes across with respect to the growth prospects for ad-free streaming services is that consumers only have limited budgets. Thus, if they adopt these services they will necessarily prioritize ad-supported streaming instead. Wieser has a counterpoint to that assumed conclusion.