The Coordinated Contributions Rule
It’s hard to believe, but already the political campaign season is coming around again. Here’s an interesting issue that can interest broadcasters because of...
Using Social Media to Recruit Viewers
1) Present yourself as a human being, not a company. Escape the bonds of your corporate identity, loosen that tie, and get friendly. Remember, its called
Listening to Music on Mobile Phones Doubled in Past Year
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5%
Over 100 possible 2010 battlegrounds
Nothing gets the cash registers ringing at television and radio stations like a good old-fashioned political dogfight. The hotter, the better. Both major
Revenue Management Systems address posting, BXF, Windows 7
In today's Traffic and Revenue Management System Intel Brief, we've gathered some questions from Larry Keene, CEO
"Radio's Entrepreneurs… Starting Your Own Business & Networking"
The Mentoring and Inspiring Women in Radio Group will be presenting a panel at the upcoming NAB Fall Radio Show
How to jump start your return on expenses
What do you do when the going gets tough? When the going gets tough, the tough start cutting. The commonly accepted reaction to an...
All Media Is Local: Work local. Buy local. Play local. Eat local.
Have you noticed recently the trend toward localism? By localism I’m referring to consumer’s affection for supporting
Google is no match for the digital spectrum
Google's search technology is becoming obsolete. While not easy to see spectrum technology drivers today, within the next five years digital broadcast television
New emergency alerting system offers direct benefits to broadcasters
Across the country radio stations provide the voice of the people and a voice to the people. From talk radio to popular music, radio broadcasters share a common thread regardless of
Tips for Navigating Through the Bankruptcy Courts
Not only are our industry’s credit and collections professionals dealing with a larger number of clients in bankruptcy, they are facing new and different problems. One of the most noteworthy
The (Not So) Final Word
As we wrap up our last week, I’ve had a chance to really reflect on the state of affairs in the radio and creative business. It’s a tough time out there and there is all kinds of change afloat
Overuse of "You" in Teases & Promos
When I first started writing promos and teases, my supervisor instructed me to use the words "you" and "your" as much as possible. This...
How to Connect with Your Audience
I read a great article about branding the other day which emphasized that branding is not just about how you market your brand, product or service, but also about
Broadcasters' New Business Model is Not "Cue Cat"
Since the beginning of broadcasting our business model has been to push one way content into the household and build