Major Advertisers to TV Ad Agencies: You are a Fossil
In last week's article, I laid out 11 trends motivating the future of the cable TV ad business. In this week's article, seven more. Dynamic ad targeting is the great
New Ownership Report Filing Deadline – January 11, 2010
The Office of Management & Budget has now approved the new FCC Form 323 Ownership Report and the FCC has announced a new uniform filing date for all broadcast stations. New reports will be required
The Financial Manager's Perspective: November's Not the Time to Fall Back
"Falling back" has always been easier for me than “springing forward.” It feels a bit of a stolen pleasure – I have an extra sixty minutes to lie in bed or to do something just for me. The best news is
EEO Compliance is Simple …But Not Easy
The recent round of FCC EEO audit letters this summer may result in some radio stations being fined for having insufficient EEO recruitment efforts
The FTC May Become Your Most Important Regulator
Recent reports indicate that the new Federal Trade Commission Chairman, Jon Leibowitz wants to rein in the practice of delivering internet based ads to individuals keyed to their Web search
Media Study Highlights Impact of Digital Media on Radio
A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be
Important Steps in Building Authentic Social Media
Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for
Internet radio stations play more artists than broadcast stations
The number of unique artists played on Internet radio stations is more than 32 times the number of unique artists played on
Why is HD Radio important for public radio?
As a self-proclaimed evangelist for HD Radio, I am often questioned about this technology and asked why I have inculcated it so deeply into...
The 2010 radio upfront: More scatter, yet stabilized rates?
In RBR's annual network radio upfront report, we ask top media agency buyers for their take on next year’s biz, based on what deals...
Must-Have Google Search Skills
Most everyone uses Google search these days, but most people never get beyond the basic technique of putting words in the text box and pressing the search
The 10 Commandments of Radio and Integration
It’s that time of year again! Budget season… what will 2010 look like? Below are some of the things we’ve learned about integration while working
How to keep a do-it-yourself attitude from killing your website
It’s no secret that making a good first impression is important, no matter what business you’re in. Your company
Broadcasters Should Evaluate Restructuring Alternatives
The radio and television broadcasting industries are in crisis mode. Broadcasters are struggling with
Broadcasting stocks soared in Q3
If you bought a pile of radio and TV company stocks early this year, you’re now rolling in dough. Lots of pure play broadcast companies have posted