Internet Radio Takeaways From NAB Philly
Last week’s NAB Radio Show was interesting, and some of the best programming for digital folks came during a quick afternoon of Internet radio focused
Danger! Can Social Media overload happen to your brand!
Just because everyone is moving marketing efforts to include social media, doesn’t mean you get a free pass to hawk your
2010 Engineering Budgets and Capital Expenditures
In this yearly RBR.com feature, we ask top engineers at the radio groups where next year's budgets and capital expenditures are heading. What's tops on the list for projects and new equipment?
Radio pros look to the near future
Yesterday we heard from a cross-section of radio pros about how business is going. Today, we seek their thoughts on where the industry needs to go. Second question: What are the issues
Radio pros look at the present situation
As the radio industry gathers in Philadelphia to munch cheesesteaks and seek inspiration from the spirits of Benjamin Franklin and W.C. Fields
Tough Love for Radio’s Online Revenue Strategy
According to leading analysts and after many years of investment, Radio still only gets about 2% of local online revenue share. The industry certainly...
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
The GM as Brand Manager: Marketing Your Station’s “Trusted Brand”
Back before the last ice age, when I was in college, I remember my old marketing prof using the example of the American railroads...
How to Tease a Game Before It's Been Played
"Coming up next in sports, we'll have the highlights from tonight's game." Now ask yourself, does anyone out there think your sports segment won't contain
Recession-savvy branding & marketing strategy to create competitive advantage
The idea is expand your exposure to your target market and showcase your expertise
Looking ahead to 2010
A new study from business services and consultancy Deloitte reveals that most US companies expect the economy to turn around in 2010, and in the early portion of the year at that. However
Outsourcing Local Search: Mission Critical Revenue Stream Emerges for Broadcasters
You know the problem, you’ve heard it before: local broadcasters are under assault, competing with more forms of media than ever
Tips for Fine-Tuning Your Credit and Collections Practices
As Robin Szabo, president of Szabo Associates and an MFM board member recently observed, the economic downturn not only reduced
Is traditional media still relevant for experts and authors?
With the popularity of social media, many book authors and experts interested in marketing, branding and book or personal publicity may wonder how the...
A technical look at Arbitron’s PPM system
Arbitron’s Portable People Meter (PPM) system is currently replacing their old paper diary system. There are a number of radio veterans questioning