2009 RBR-TVBR prediction report card: How we did
The RBR-TVBR crystal ball was polished to a high sheen last year, and gave us a crystal clear picture of what was to come for the broadcasting industry
Two Things to Include in Every Anchor Intro
Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what's to come
Crystal ball gazers see a less hazy 2010
By all reports, advertising sales for both radio and television have finally begun to show signs of improvement. With 2009 about to go into the history books
Internet Radio’s Audience is Growing, But Are The Ad Dollars?
An article in the Wall Street Journal recently pointed out that while Internet radio’s audience is growing, ad dollars are not growing at the same rate. In it, Gordon Borrell, a local media consultant
WHAT’S THE BIG IDEA!?
A buddy of mine, Don Snyder, is the interactive sales manager for a radio group here in Columbus. Don and I go back to the late 90’s when we worked together at a station, and became fast-friends because both of our roles at the time
Turning Short Term Advantage into a Long Term Strategy for Making the Sale
Uncertainty has been a friend of traditional advertising. That insight numbered among the observations provided by MAGNA Global's chief forecaster Brian Wieser at the...
Portable Meters: Fact and Fiction–Part IV
I’m a big proponent of portable meters for radio audience measurement, having been at Arbitron in 1992 when the project was initially announced, later
Portable Meters: Fact and Fiction–Part III
The Arbitron PPM is currently the most used portable meter with approximately 68,000 PPM panelists installed around the world being utilized for
Portable Meters: Fact and Fiction–Part II
While Arbitron may have been the first to develop and test a portable meter, the field of competitors now includes at least five other legitimate meter systems
Portable Meters: Fact and Fiction–Part I
In December 1992, after only a few weeks as Arbitron’s new president and CEO, Steve Morris held a press conference at the Metropolitan Club in NY to announce Arbitron’s goal to develop and deploy a portable
A Holiday Wish List for Traffic Systems
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Digital song sales concentrated on the hits
According to a recent article in Billboard Magazine, music sales have been changed by the Internet. Whereas music sales used to be dominated by
HD Radio’s Technology: The Right Play for Total Sports Coverage
In the constantly changing landscape of American media, even the most popular sports franchises are challenged
A New Year Brings New Opportunities For Radio
One of my favorite quotes from Albert Einstein… “The only thing that interferes with my learning is my education”. For decades we’ve all earned our degree in radio; How to sell it, how to program it
2010 Planning Essentials: Get Your Mobile Strategy in Order
It doesn't take a crystal ball to know that the web is moving to mobile devices. The US mobile web audience grew by