Where’s Web 3.0 Already?
I know. I know. Some websites still haven’t gotten the message to move to Web 2.0, making sites more dynamic, less static, more social networking connections. I am in the business of
Ownership Report Relief: In the Nick of Time
November Reporting Suspended: On Friday, the FCC released a much awaited order suspending the filing date for the new biennial ownership report. Reports would have been due Monday, November
The power of good interviewing skills
You don’t have to be a reporter to have or need good interviewing skills. In fact, everyone should learn how to conduct an interview. ...
Practicing Your Elevator Pitch
How do you prepare for a job interview? Especially, if you haven’t been looking for work in a long time? It’s no secret that you should do your homework about any companies of interest. But, there is something, perhaps even more important
Possible choices for radio formats in the future
There has been a lot of talk this last week about what is right and mostly what is wrong with radio today. The NAB seems to think that this needs to be a young
Internet Radio Takeaways From NAB Philly
Last week’s NAB Radio Show was interesting, and some of the best programming for digital folks came during a quick afternoon of Internet radio focused
Danger! Can Social Media overload happen to your brand!
Just because everyone is moving marketing efforts to include social media, doesn’t mean you get a free pass to hawk your
2010 Engineering Budgets and Capital Expenditures
In this yearly RBR.com feature, we ask top engineers at the radio groups where next year's budgets and capital expenditures are heading. What's tops on the list for projects and new equipment?
Radio pros look to the near future
Yesterday we heard from a cross-section of radio pros about how business is going. Today, we seek their thoughts on where the industry needs to go. Second question: What are the issues
Radio pros look at the present situation
As the radio industry gathers in Philadelphia to munch cheesesteaks and seek inspiration from the spirits of Benjamin Franklin and W.C. Fields
Tough Love for Radio’s Online Revenue Strategy
According to leading analysts and after many years of investment, Radio still only gets about 2% of local online revenue share. The industry certainly...
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
The GM as Brand Manager: Marketing Your Station’s “Trusted Brand”
Back before the last ice age, when I was in college, I remember my old marketing prof using the example of the American railroads...
How to Tease a Game Before It's Been Played
"Coming up next in sports, we'll have the highlights from tonight's game." Now ask yourself, does anyone out there think your sports segment won't contain
Recession-savvy branding & marketing strategy to create competitive advantage
The idea is expand your exposure to your target market and showcase your expertise