Nielsen’s Latest Consumer Report Tackles ‘Streaming Pitfalls’


Nielsen‘s Total Audience Report for Q1 2019 has been released by the nation’s dominant audience measurement and consumer data provider, and Nielsen is touting that — for the first time — it includes insights surrounding content discovery on streaming platforms and “the potential pitfalls these players face.”

The report also showcases new data into the streaming and media-related landscape that are particularly topical at the moment.

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