Ask anyone in the radio industry what the biggest boost has been in the past year for audience building, and you’ll likely get two responses: podcasts and Smart Speakers.
It is the latter that is “bringing radio back in the home.” Now, there’s evidence that suggests radio broadcasters’ sales coffers could further grow thanks to the nascent use of Smart Speakers as a shopping tool. For that to happen, however, it must take eyeballs away from the top consumer shopping aide of today — also an essential for radio companies, with respect to audio content delivery.
