Industry Interviews

Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."

Veteran PR executive and public speaking coach Rosemary Ravinal believes there are some common communication habits that may be harmful to the credibility and perceived authority of women. In this column, she offers some solutions.

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?

A Florida licensee of AM radio stations has teamed up with a broadcast engineer to launch an initiative they say can "force" the big EV manufacturers to stop causing interference to the AM band.

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.

There are many myths about what constitutes good leadership communication, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "I love busting the...

As the media industry works towards becoming more inclusive, Nielsen’s Being Seen on Screen report provides a benchmark for measuring representation on TV. Nielsen expanded...

Chris Fleming has become known across the radio industry as the EVP of El Dorado Broadcasters, with stations in the High Desert of Southern California and in Yuma, Ariz. He's also an author, and has now released an audiobook which Fleming describes as "a collection of techniques, real-life examples, and cautionary tales from today’s business climate."

"Streaming is the future. Unfortunately, linear is the present." Those are the words of MoffettNathanson analysts Craig Moffett and Michael Nathanson used to open their latest Cord-Cutting Monitor. For the second quarter of 2022, Moffett and Nathanson lament that "problems abound" for "Big Media's core linear business — U.S. pay TV."

For African-Americans and other communities of color, this year represents both challenges and opportunities from a business ownership perspective, say the President/CEO of the National Newspaper Publishers Association and the President/CEO of NABOB. In particular, they write in a co-authored column, "for Black-owned media businesses there is a growing sense of resilience even in the face of continued profound racial disparities and societal inequities."

For Disney and Netflix, executives have touted the introduction of ad-supported tiers as a way to cast a wider net for new subscribers that otherwise stomach the cost of a subscription. But, newly released data from Kagan show "only a faint correlation" for some services between consumers that choose ad-supported tiers and income.

Issues of trust are central to all social, consumer, and political activity. But there’s a particular urgency when it comes to TV news. Virtually every recent poll has indicated trust in news media has fallen to historical lows. The 11th wave of the Media Trust Tracking survey, conducted for MediaPost by Brand Keys, has confirmed TV news brands are becoming commoditized when it comes to “trust.”

A newly released survey from Deloitte has yielded some unique insights into how U.S. households are faring as they settle into a "new reality" brought on by the pandemic. There are several findings of interest, including key takeaways on Optimizing Devices & Connectivity.