Industry Interviews

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.

As she prepares to take the helm of the Radio Advertising Bureau, Erica Farber spoke with RBR-TVBR Executive Editor Jack Messmer about her objectives,...

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic “Broadcast Deal Myths Debunked.” In this sixth podcast installment, Ferber and Krasnow discuss what happens behind the mic, and in the offices and hallways of a broadcast station. Is a station's culture "perishable"? It's a hot topic, and Krasnow has some answers you may want to know.

Public speaking is a vital skill to have if you want to make a difference in the world, says "Zoom" expert and veteran public relations executive Rosemary Ravinal But what about private speaking? "This is the kind of speaking you need to be a better parent, to have great relationships, to be a real friend or simply be someone who makes people stop and listen," she says.

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer are featured in this third exclusive RBR+TVBR podcast on the myths of broadcast media transactions. Today's topic: "You Can Rely Solely on Comparable Sales To Establish Value"

Donald J. Vucasovich is a name that's not widely known among radio historians or, for that matter, many who believe they know a thing or two about the "legends" of broadcasting. Media Information Bureau featured columnist Ken Benner feels otherwise, and offers this tribute to a most gifted individual whose career includes many years on the AM radio dial in Big Sky country.

With music streaming subscriptions approaching 400 million worldwide in 2020, helped by podcasts, it's easy to overlook the continued significance of radio. Futuresource’s recent Audio Collaborative included a panel session exploring the Future of Radio. The key takeaway: community, companionship, and being live and local maintain radio's relevance.

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

"You and who you are make the difference when you speak," says "Zoom expert" Rosemary Ravinal in this column. "Your pitch, rate of speech, volume, inflection, articulation, overall vocal variety, and accent are part of the individual tendencies that comprise your natural style."

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Mark Ramsey has a point – radio management may think it is in control of its own destiny, with its hands on the traditional corporate levers that allocate expense and generate income – but at the end of the day, it is the listener who decides who wins and loses. And it’s not just a radio v. radio thing any more, it’s radio v. everything else. We think you’ll find this interview worth a read.

Nearly three in four U.S. moms agree with the statement that technology has been "essential" during the COVID-19 pandemic. That's a key finding in the just-released "Moms and Media 2020" study conducted by a division of Edison Research. The report includes data from The Infinite Dial series from Edison and Triton Digital.

In the conclusion to an exclusive RBR + TVBR INFOCUS report, Jeff Andrulonis talks up being a different choice among national competitors