Industry Interviews

Marketers are searching for ways to solve these challenges, and are increasingly finding the answer in people-based marketing. As radio and TV stations seek to capture consumers via smartphones and social media more than ever before, a newly released report from Viant could provide valuable insights as to best practices in digital consumer delivery.

As of May 2018, some 16 million over-the-air homes are present in the U.S. Nielsen used its data to provide deeper insights into the different types of over-the-air viewers -- and where they are most likely to reside -- in a newly released report.

The debate over whether social media platforms should be held accountable for ensuring the content they carry is “truthful” continues to rage. As AEI adjunct scholar Bronwyn Howell notes, fact-checking is costly. As such, internet platforms are attaching warnings where there is any doubt about content. Should broadcasters do the same, whether online or on the air?

Majority control in TEGNA, pending regulatory approval, is to be sold to a partnership involving Soohyung Kim and the majority shareholder in Cox Media Group. Public trading will cease. Premion will operate as a standalone business. Stations in 3 Texas markets will transfer to CMG from TEGNA. And, Dave Lougee is exiting as CEO.

A weekend in Toronto yielded many observations as to how locals consume radio. The biggest eye-opener, however, is a local TV campaign for a leading Adult Contemporary radio station — which appeared on a top sports channel distributed via cable TV and satellite.

It is beyond doubt that the times they are a-changin’ -- especially for radio...

Media Information Bureau columnist Kelly Orchard is back with a column focused on broadcast media's continuing battle for relevance. In a world full of instant at-your-fingertips media choices, does anybody have "the" solution to keep broadcast media relevant?

Featured columnist Ken Benner closes out 2019 with some office cleaning, and on the way to the trash bin stumbled upon enough subject material for decades of weekly columns. What has this octogenarian Alternative Broadcast Inspection pro have to share today? Legal tips, which should not be construed as attorney's advice but may be very helpful to you and your broadcast stations.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

As the media industry works towards becoming more inclusive, Nielsen’s Being Seen on Screen report provides a benchmark for measuring representation on TV. Nielsen expanded...

Robin began her radio career at KGO San Francisco as a writer and producer and then executive producer. She was working under Jack Swanson,...

For all of the chatter about how AM and FM radio station access via a smart home device could be a godsend for a stagnant industry, one tech expert has thought little about connecting radio's audio streams to "internet of things" technology powered by voice commands. This may present an opportunity for a unified radio push.

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic “Broadcast Deal Myths Debunked.” In this sixth podcast installment, Ferber and Krasnow discuss what happens behind the mic, and in the offices and hallways of a broadcast station. Is a station's culture "perishable"? It's a hot topic, and Krasnow has some answers you may want to know.