Transmitter & Programming Considerations For HD Radio
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
A Retail Giant Puts SiriusXM In OEM Fast Lane
The arrangement empowers Sears Auto associates to immediately check eligibility when a vehicle is brought in for service
JVC Enters New Year With 14 Model-Year Receivers
Eleven models are currently available; three will ship by end of December
Six Key Takeaways On The ‘Connected Car’
With TU-Automotive Detroit 2017 set for June 7-8 in Novi, Michigan, this conference is set to dive into the reinvented dashboard
Should The Radio Industry’s C-Suite Praise The HomePod?
If you thought the smart home gadgetry such as the Amazon Echo and Google Home speak-and-do devices were just a fad, think again. Apple just crashed the party with today's introduction of the HomePod. Should radio industry C-Suite executives be rejoicing over the news?
News organzations far and wide are spreading the news like wildfire across the internet. CNet perhaps says it best, with its headline sharing the fact that the new HomePod smart speaker brings Siri home.
It also makes Siri, like Alexa, a potentially vital friend for radio stations across the U.S.
As Holiday Shopping Starts, Is The Smart Speaker War Won?
The holiday gift-giving season is about to begin, with Christmas decorations nearly ready to go on display at retailers across North America -- even as Halloween is still half a month away. One big item likely to be on many Wish Lists is a smart speaker, and a newly released study shows Q4 sales of smart speakers will likely approach 12 million units globally. Of the two leading brands in this space, one is a clear winner. Learn what this means for your radio station's plans to win back the home.
What Motivates Today’s TV Consumer?
Viewers today can use a dizzying array of services to create their own consumption nirvana. However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for, and how much time one has in the day to consume. PwC examines just what that limit is.
Expected COVID-19 Spending Patterns, According To Nielsen
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
Hip-Hop, Consumers and Retail
Introducing the Hip-Hop Radio Study
Radio stations using a Hip Hop format attract a very high proportion of African American listeners, a large number of...
How To Make Audio Ads More Effective
Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one
A ‘Personal AI DJ’ On Spotify: Another Threat To Radio?
Introducing the latest potential threat to the radio industry's air personality: An entirely computer-generated simulation, now ready to entertain on a platform young people may gravitate to more than FM — Spotify. Should Radio laugh, or be genuinely concerned? This RBR+TVBR Observation says there's one key takeaway all in Radio should consider.
Latin/Hispanic Radio, Consumers and Retail
The Latin/Hispanic audience, like all radio audiences, has needs and desires, and money to spend to meet those needs and satisfy those desires. This study will shed light on the audience, to help broadcasters sell the format and to help advertisers use it.