Kenwood Revs Up A Connected Car Option
The company's first multimedia receiver solely focused on non-physical media is scheduled to ship in February.
How To Make Audio Ads More Effective
Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
Talk Radio, Consumers and Retail
You have before you a comprehensive guide to the Talk radio audience, based on exhaustive research from the data experts at BIGinsight. The information...
Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one
Expected COVID-19 Spending Patterns, According To Nielsen
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
Latin/Hispanic Radio, Consumers and Retail
The Latin/Hispanic audience, like all radio audiences, has needs and desires, and money to spend to meet those needs and satisfy those desires. This study will shed light on the audience, to help broadcasters sell the format and to help advertisers use it.
Transmitter & Programming Considerations For HD Radio
Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains
Six Key Takeaways On The ‘Connected Car’
With TU-Automotive Detroit 2017 set for June 7-8 in Novi, Michigan, this conference is set to dive into the reinvented dashboard
MirrorLink Added To iHeartRadio For Auto
Android-powered smartphone users can now use an iHeartRadio app with intuitive gesture technology and voice response.
Oldies, Consumers and Retail
Introducing the Oldies study
This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
News Radio, Consumers and Retail
News radio is a serious format attracting serious individuals with serious money to spend.
What Motivates Today’s TV Consumer?
Viewers today can use a dizzying array of services to create their own consumption nirvana. However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for, and how much time one has in the day to consume. PwC examines just what that limit is.
Kenwood Includes SiriusXM On New Multimedia Receiver
The newest multimedia receiver from Kenwood makes it easy for subscribers to Sirius XM to tune in
Should The Radio Industry’s C-Suite Praise The HomePod?
If you thought the smart home gadgetry such as the Amazon Echo and Google Home speak-and-do devices were just a fad, think again. Apple just crashed the party with today's introduction of the HomePod. Should radio industry C-Suite executives be rejoicing over the news?
News organzations far and wide are spreading the news like wildfire across the internet. CNet perhaps says it best, with its headline sharing the fact that the new HomePod smart speaker brings Siri home.
It also makes Siri, like Alexa, a potentially vital friend for radio stations across the U.S.
Sports Radio, Consumers And Retail
Here, for your learning and prospering pleasure, is a complete guide to the audience for Sports Radio. RBR-TVBR has delved into the vast database...