Adbiz

Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. Here's what they found.

LeadsRx says it is further strengthening its marketing attribution SaaS platform for marketers by partnering with WideOrbit, the provider of ad management technology for media companies and broadcasters. "LeadsRx customers will benefit from the automated and accurate delivery of broadcast advertising data, while WideOrbit customers will be able to tap into impartial multi-touch attribution capabilities across multiple advertising channels," the companies say.

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?

A 20-year software veteran "with a proven track record of bringing innovative products and services to market" has been upped at a company pioneering a platform for cross-screen, multi-touch attribution across linear and digital TV content. Prior to joining TVSquared, she held various executive positions at such companies as Lucera, Sumerian and British Telecom (BT).

"Through One Platform, brands can leverage 4C’s technology to create intelligent, reach-optimized cross-channel plans across NBCU’s premium video portfolio of linear, long-form, and short-form video," says Chicago-based 4C.

Nearly half of all political advertising dollars placed on cable TV systems year-to-date in 2020 have been from presidential candidates, led by Michael Bloomberg. According to Viamedia, total spending in this sub-category of political advertising has jumped as much as 146% vs. year-to-date 2016.

The outbreak of Coronavirus is a widening tragedy. As GroupM's Brian Wieser sees it, "Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis." What does this mean for radio and TV? "Shifts in media consumption and other behaviors are important to monitor."

With former Vice President Joe Biden's victory in the 2020 South Carolina Democratic Primary, South Bend, Ind., Mayor Pete Buttigieg and Sen. Amy Klobuchar have "suspended" their campaigns. Billionaire Tom Steyer also put an end to active campaigning. In contrast, Mayor Mike Bloomberg continues to spend at spot TV, with new efforts including unsolicited text emails and "junk" mail.

When observing your sales reps, you need a process, says expert sales trainer Barrett Riddleberger. Why? As he explains in this column, "accurate evaluation" leads to proper diagnosis and training. "Here's a column that can really help," he says.

There’s a river of data flowing from all the channels at a marketer’s disposal. But, most of it is dammed up behind business, ad and marketing analytics, and stuck behind database platforms and services. LeadsRx’s Insights Service could help solve the data problem. How so? A helpful LeadsRx "Attribution Data Scientist" could prove the trick.

The Mike Bloomberg for President campaign may not be leading in any national polls, nor has the former New York Mayor come close to winning a caucus or primary as of yet. That hasn't stopped the business media mogul from unleashing a barrage of advertisements that now includes a big spot radio buy, and a bigger spot TV campaign, the latest data from Media Monitors show.

Once you acquire a new customer, retention and account growth become the focus, says expert sales trainer Barrett Riddleberger. In this column, he shares "powerful customer questions" designed to be given to your sales reps today. Click here to see what he's talking about.

Impactful initiatives reframing marketing in the 21st century, demonstrating the value of culture in ads and programming, are the highlight of a Hispanic Radio Conference session that puts a spotlight on the Cultural Insights Impact Measure tied to the ANA's Alliance for Inclusive and Multicultural Marketing. As CMOs are inspired to genuinely reflect all in their ads, radio leaders are, too.

For the first time, RBR+TVBR on Tuesday detected Spanish-language digital audio pre-roll ads for the Mike Bloomberg presidential campaign. While this may be a sign that the former New York Mayor is ready to rev up his audio ad budget, there's no question Bloomberg is using spot TV to reach potential voters.