Adbiz

"Uncertainty." It's perhaps the most emblematic word to describe the second half of 2020, as seen by many media industry execs and observers. For GroupM Global President of Business Intelligence Brian Wieser, uncertainty will persist given the wide range of ways the year can still play out. With that backdrop, he urges businesses "to adapt and transform," for their own survival.

Auto insurance specialists again dominate the Media Monitors Spot Ten TV report. But, which one is on tops? Here is this week's report, in full. We also have the latest Spot Ten Cable report.

Earlier this year, the National Association of Black Owned Broadcasters teamed with AARP to launch a nationwide educational initiative to inform audiences about COVID-19 and how to stay healthy through the height of the pandemic. Now, the campaign has been extended.

The Association of National Advertisers and its AIMM group on Thursday released a call to action focused on marketers' commitment to equality, inclusion, and systemic change from America’s marketers, media companies, agencies, production companies and service providers. We're pleased to share the letter in its entirety, for the benefit of radio and TV companies.

“This is a monumental moment for Comscore and our customers,” said Bill Livek, who took over as Comscore's EVP/CEO in November 2019. “Reaching this milestone is a testament of how our customers are looking for advanced ways to better service their clients and improve their profitability using Comscore’s services.”

What sort of impact does TV advertising have on consumer behavior? TV measurement and analytics company 605 has just launched a web-based application designed to make the answer to that question a tad easier.

While much of the U.S. is "reopening" from COVID-19 restrictions designed to stem the spread of the virus, large gatherings are still off limits -- especially in hard-hit New York. As such, having an event at the Javits Convention Center in late October appeared until now to be highly unlikely.

The company behind the Purple mattress has selected Veritone One, the influencer and audio advertising agency arm of AI-focused Veritone Inc., as an agency of record for audio advertising.

Marc Pritchard has made a name for himself as the Chief Brand Officer at Procter & Gamble. Since replacing Jim Stengel, Pritchard has made it clear that multicultural marketing IS marketing, and that broadcast radio has value for both P&G brands and consumers. It appears spot TV is equally essential, as the latest Media Monitors Spot Ten TV report includes 3 big P&G brands.

With shelter-in-home restrictions across the U.S. melted away by the hot summer sun, driving has undoubtedly increased. Therefore, it comes as no surprise that auto insurance companies remain a dominant category for spot radio. What's perhaps new is the presence of two auto care retailers in the latest Media Monitors Spot Ten Radio report.

Yes, auto insurance specialists once again dominate the Spot Ten Cable report from Media Monitors. But, there's a wireless services brand that's back in the top 10 based on play count, and it is the only brand representing this category to have a presence this week.

Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season. Here are the details.

Tru Optik, which bills itself as an “identity resolution leader” across OTT and Connected TV (CTV), has inked an agreement with “audience-powered analytics company“ Deep Root Analytics to integrate Deep Root’s audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data Cloud.

Media ad sales platform maker Matrix has lured the Senior Director of Media & Technology Services at Prime Focus Technologies to take the role of Vice President of Advertising Sales at the Pittsburgh-based company.

While an auto insurance company, to little surprise, is the top brand using Spot Radio for the week ending May 31, an increasingly popular language-learning tool is closing in on the top spot.  That's according to fresh data released Monday by Media Monitors.