Contextual Advertising: Bring Brand Safety To Broadcasters



Has your radio station been bit by the podcasting bug, but hasn’t mastered the monetization possibilities that come with the ever-popular audio media?

An April 23 Veritone webinar set for 1pm Eastern could be of high value to you and your company.

Podcasts are exploding not only in volume, but also in the variety of the content. With so much content geared to diverse audiences, podcast producers are starting to realize the staggering potential for monetization. Likewise, advertisers are looking to this untapped medium for reaching and engaging new audiences. Given the need to optimize inventory and provide better ways for advertisers to reach the right listeners at the right time, it’s imperative that podcast distribution platforms, creators, and advertisers look to solutions who provide contextual ad targeting solutions.

Veritone Content Classification capability, powered by aiWARE, is designed to enable comprehensive and automated topic analysis, extraction, and time coded tagging of podcasts. “Podcast publishers can easily integrate the solution into their existing ad-platforms and workflows,” Veritone says.

In this webinar one can gain insight on how to:

  • Leverage AI-enabled Content Classification for contextual ad targeting
  • Automate brand safety requirements, episodically and by time proximity
  • Leverage IAB Tech Lab Content Taxonomy compliant metadata output
  • Programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to publishing


Paul Cramer, Managing Director of Enterprise Radio Solutions
Garron Bateman, Senior Sales Engineer



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