Adbiz

With a brand promise of learning a new language wherever and whenever you want "with fun, bite-sized lessons," Babbel has taken off with brand recognition and awareness propelled, in part, by audio advertisements. As seen in the latest Media Monitors Spot 10 Radio report, AM and FM radio plays a big role in that increased consumer familiarity.

Among the many streaming-focused reports sent to the Radio + Television Business Report of late is a CordCutting.com study that wonders just how premium-tier, subscription-based streaming services are faring through the COVID-19 pandemic. While streaming surged, did advertisement-based video on demand benefit more? If so, could broadcast TV benefit?

The company gaining attention for its "cross-screen, multi-touch attribution" across all linear and digital television content has partnered with the cloud-based SaaS platform used for media buying and media planning developed in 2016 by Hudson MX.

Home Improvement Products & Services advertisers in a Work-From-Home world found a receptive audience in early 2020: Bath Fitter was tops, while Moen doubled down on Cable. Those are just some of the findings in a newly released category-by-category look at advertising from Media Monitors.

Score one for broadcast TV when it comes to chronic sinusitis. A monoclonal antibody used for allergic diseases such as eczema, asthma and nasal polyps is the big new entrant on the latest Media Monitors Spot Ten TV report. Click here for details, and to see what's on the latest Media Monitors Spot Ten Cable report.

As much of America emerges from their shelter-at-home quarantines, home projects during the summer months ahead may be on the task list. Lowe's is aware of this, and ramped up its spot radio efforts in the week ending May 17, data from Media Monitors show.

Furloughs and ad cancellations. Multi-million dollar credit draws. Thus far, these are some of the key takeaways for Media in 2020. Come September, however, that portrait could very well change. Thank POTUS, Joe Biden — and COVID-19. Political ad dollars are now forecast to be even bigger, in lieu of in-person rallies and door-to-door canvassing.

American household CPG spending declined 8% in April compared with March, a month characterized by a period of extreme buying as COVID-19 concerns took root in the U.S. Then, there's grocery store sales: In March 2020 year-over-year register receipts increased by an unprecedented 36%. These findings are part of new data released by NCSolutions.

The E.W. Scripps Co.'s digital audio and podcast brand is now integrated with global advertising demand-side tech platform Amobee. The programmatic play meshes Amobee's capabilities with Triton Digital's programmatic audio marketplace.

Here's a positive sign that spot TV is a resilient delivery vehicle for building brand awareness in the health and beauty aid category. While auto insurance specialists remain strong, two dental brands are now shining bright in the latest Media Monitors Spot Ten TV report.

It's been said that radio is the perfect media for shuttered retailers set to reopen from COVID-19 related closures to get the word out about how they are welcoming back shoppers. It appears that one of the nation's biggest department stores has decided to do just that.

While business has changed significantly over the last two months, one thing remains the same: the need to track behavior as customers weave their way through the buying journey. This, says our guest Media Information Bureau contributor, is an opportunity for broadcast radio and television sales leaders and their AEs.

The anticipated spinoff of Nielsen's Global Connect business has reached its first "significant milestone," as the nation's dominant audience measurement and consumer research provider has filed a key form with the SEC that will start the process.

To get the latest insight into where broadcast TV's post-pandemic future path may go, Scott Schiller, the Global Chief Commercial Officer at global media and marketing services company ENGINE, participated in the latest RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson. LISTEN HERE

Advertising technology company Viant has inked a partnership with WideOrbit, the media platform known for connecting ads and audiences across multiple touchpoints. The deal gives Viant's customers the opportunity to advance linear TV ad buying and delivery of ads "in a true omnichannel approach."