A Wieser View: The U.S. Mid-Year Forecast Report


“Uncertainty.” It’s perhaps the most emblematic word to describe the second half of 2020, as seen by many media industry execs and observers.

For GroupM Global President of Business Intelligence Brian Wieser, uncertainty will persist given the wide range of ways the year can still play out.

With that backdrop, he urges businesses “to adapt and transform,” for their own survival.

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