Adbiz

Given the myriad challenges many in broadcast media have been faced with due to the novel coronavirus, we are pleased to share the many ways the late Irwin Pollack believed one could best deal with tension, strain and pressure in challenging times.

RNS is headed by owner and Senior Anchor Lesley Lotto, and AdLarge SVP/Business Development Frank DeSantis says, now more than ever, listeners need to know what’s going on in their local communities — heightening the need for RNS's services and a path to consumers for marketers seeking to reach them.

The decision comes in consultation with the Radio Mercury Awards Advisory Council and the Radio Advertising Bureau Executive Committee, RAB President/CEO Erica Farber notes. Call for Entry and Entry eligibility is now extended until early August.

With coronavirus fears putting many under "stay-at-home" orders, automotive dealer associations in the coming days could put a freeze on TV advertisers. On the contrary, big automotive brands could use the opportunity to send the message that they're here for consumers today, and when the COVID-19 pandemic concludes. The latter seems to be what's fueling automotive today.

RBR+TVBR's editors have completed their Census Bureau questionnaires. Has most of America, given the COVID-19 pandemic? To help encourage Americans to fill out the paper or online survey, the U.S. Census Bureau has turned to radio. And, to get the word out on how to prevent the spread of the novel coronavirus, the CDC is also using AM and FM radio.

The worldwide coronavirus outbreak is forcing sports fans to stay at home, leading consumers to be in more desperate need of entertainment content during quarantines. With broadcasting scheduling being left practically barren, an opportunity arises for fans to view digital allegories of their favorite sports, says Futuresource Consulting. They say it is through esports.

In the midst of the COVID-19 pandemic, the Centers for Disease Control and Prevention has significantly increased the number of COVID-19 radio PSAs and ad revenue spend in major target markets. Los Angeles, New York and Seattle saw big jumps in coronavirus cases. As such, radio spot plays increased in these markets.

Could there be some "silver linings" regarding the COVID-19 pandemic, which has led to business closures and layoffs across multiple industries? Guest columnists William Nye and Kaleigh Drew say yes, and offer suggestions on what small businesses may wish to do today to grow their business. Radio and TV GSMs may wish to take note.

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

Make no mistake: When it comes to spot cable, one auto insurance specialist remains the dominant No. 1 according to Media Monitors. It's GEICO, which has fended off an upstart competitor and a big brandmate in bringing a bevy of ads to MVPD-distributed cable channels.

Flo and a Gecko are battling it out for ad play supremacy at spot TV, the latest Media Monitors Spot Ten TV report shows. However, the big news could be the latest U.S. presidential hopeful to inject big bucks into over-the-air television.

With Mike Bloomberg and Tom Steyer no longer spending boatloads of cash on their now-concluded bids for the Democratic nomination for U.S. president, the Media Monitors Spot Ten Radio report looks a lot like it did two months ago. A big auto insurance specialist is firmly on top, while job search site Indeed is No. 2 -- a position that could be impacted by COVID-19 virus worries.

Great sales reps require a few extra interview questions. "Remember, they're interviewing you as much as you are them," notes expert sales training coach Barrett Riddleberger. In this column, Riddleberger offers some questions he suggests managers add to their list today.

From Midtown Manhattan to Hollywood, Google, Amazon, Facebook, Apple and Netflix are bigger players than ever before. And, they are big spenders on television. In fact, when combined, the online Goliaths spent a whopping amount on TV -- making the category the No. 1 TV ad spender in the U.S.

The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to an analysis of first names on 2018 home sales deeds.