Score one for broadcast TV when it comes to chronic sinusitis.
A monoclonal antibody used for allergic diseases such as eczema, asthma and nasal polyps is the big new entrant on the latest Media Monitors Spot Ten TV report.
As shown below, Sanofi’s Dupixent is making a big push for consumers in a soft ad climate, as some 15,140 spots puts the pharmaceutical brand in the Spot Ten TV report for the week ending May 17.
That’s slightly more than all-purpose allergy brand Claritin, with some 14,383 spots detected by the iHeart-owned monitoring service.
What does the Spot Ten Cable report look like this week?
As shown above, Liberty Mutual, GEICO and Progressive dominate the picture, showing once again the might of the auto insurance category as State Farm takes the No. 10 spot.
Lowe’s is also up at spot cable, mirroring growth at spot radio.
