The COVID-19 Audio Delay: U.S. Listeners’ Later Daily Start
New data from the Edison Research Share of Earstudy, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions.
Three Ways To Improve Your Sales Training Efforts
While most companies agree that sales training is important, they also agree that it is ineffective. "Salespeople enter sessions with low expectations and leave with a few new ideas, but no measurable improvement in their sales skills," says expert sales trainer Barrett Riddleberger. To make your sales training more efficient, he offers three principles in mind.
A RAB Virtual Gathering To Offer Best Practices for Broadcasters
As part of the Radio Advertising Bureau’s Business Unusual initiative, the RAB is busily preparing for its next presentation in its "Open for Business" live-video series. On tap for July 22 at 1pm Eastern: a live video presentation featuring a panel of broadcasters, brand marketers and the Chief Program Officer for Children's Miracle Network Hospitals.
RBR+TVBR Encore: ‘What Radio Can Learn From Wegmans’
Three years ago, our editor-in-chief visited a Wegmans supermarket for the first time. His visit sparked a column offering inspiration and innovative ways a radio station can best connect with your community, thus driving revenue and an increase in listeners. The column proved very popular, and we are pleased to offer it today as an RBR+TVBR Encore Presentation.
Auto Insurers, QSRs Drive Dollars To Spot Cable
Quarantine this: Americans are driving once again, and that's led one big QSR to increase its advertising at spot cable, the latest report from Media Monitors shows. At the same time, the top three slots go to some of the biggest advertisers using traditional media today. They are, naturally, auto insurance specialists.
Another Big Week At Radio For Home Improvement
As the Independence Day long holiday weekend approached, it was very clear what the biggest spot radio categories would be for the week ending July 5. As detected by Media Monitors, auto insurance specialists remain highly active. Retailers such as Macy's are also using radio. Then, there are the big two national home improvement chains.
Seven Ways Savvy Sales Managers Grow Their Reps’ Skills
Coaching is critical. So, what methods do you use for developing your sales reps skills? Expert sales coach Barrett Riddleberger has a fresh list he's penned just for you.
A Virtual Sales & Management Summit Set For Late July
What do NAB President/CEO Gordon Smith, Revenue Development Resources President Mark Levy and P1 Learning's Speed Marriott all have in common? They're on the bill for a virtual sales and management training summit set for July 22 and July 23, hosted by Swagger Institute, P1 Learning and NASBA.
One in Four U.S. Latinos Consume Podcasts
Some 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. That’s according to the just-released The Latino Podcast Listener Report from Edison Research.
Six Questions to Ask Before Terminating a Sales Rep
Letting go of a sales rep is tough to do, notes expert sales training coach Barrett Riddleberger. Before you make that decision, check out these important questions. As he sees it, you just might save a superstar sales rep.
Alphonso Ties Up Two More Broadcast TV Partners
Alphonso, the TV data and measurement company that's been getting more attention of late for its "granular TV and OTT measurement" -- along with its "rapid closed-loop attribution to local advertisers," has added two more major broadcast TV station owners to its client mix.
A New TV Tune-In Attribution Tool: Connecting Digital Ads To Viewing
A new TV tune-in attribution tool that gives broadcasters, networks and media companies the opportunity to quantify the impact of digital advertising campaigns on consumers tuning to television shows has been launched by Verizon Media.
A Big Surge at Radio For Big-Box Home and Hardware Retailers
With a holiday weekend approaching and temperatures soaring, now may be the perfect time for a home improvement project. It could explain the big surge in ad activity seen in the week ending June 28 by The Home Depot.
Auto Insurance Brands Tops Again At TV
It's hardly a surprise that GEICO is one again the dominant leader in both the Spot Ten TV and Spot Ten Cable weekly reports from Media Monitors. But, one competitor has clearly taken a preference to cable TV, over broadcast.
Innovation and Technology: Brand Growth, and Media, too?
According to a "great majority of marketers," future brand growth will be tied to marketing innovations and technology. But, many of them spend little time learning how to utilize either of those tools. If this sounds familiar to your radio or TV operation, you may want to read a new ANA report that offers keen insights on marketing, innovation and technology.