Adbiz

Last week, the Media Monitors Spot Ten Cable report saw Domino's and Taco Bell appear as key quick service restaurants using the media to connect with consumers. They have a bit of company in the latest report. For the week ending Oct. 4, two other national chains -- one big on beef and another known for its pizza -- made a big entrance.

The newly formed Clear Media Network offers Adult Contemporary, Country and Adult R&B 24/7 formats expressly for independently owned radio broadcasting companies. It was created by Salem Media Group and Radio One alumnus Gary Spurgeon.

As promised, the Independent Broadcasters Association (IBA) is giving members of the newly created organization exclusive access to national advertising through the formation of a team managed by Gen Media Partners.

FreeWheel and FastPay have forged a partnership that extends FastPay’s media payments platform to users of FreeWheel’s Strata application. This partnership provides the 1100+ agencies using the Strata platform with options to automate and streamline their media payment processes.

Advertisers now have a way to incorporate over-the-top (OTT) advertiser analytics within multi-touch attribution models. It's thanks to a new set of capabilities added to LeadsRx's marketing attribution platform.

How important are "over the top" platforms -- including increasingly important "AVOD" options -- and Connected TV channels for those seeking to win their respective political races in November? Just ask video ad platform SpotX. It's seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020.

What do the GEICO gecko and the Democratic candidate for President of the United States have in common? No ... it's not a joke from the GOP War Room. Rather, it is a legit query with a great answer for broadcast TV.

With events on the fall schedule, sports advertisers are ready to bring in the fans — both in person and virtually. The three organizations at the top of Media Monitors’ latest rankings have scheduled games and shows through the end of the year. This, says the iHeartMedia-owned ad tracking services, opens new opportunities for media sales.

Advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only. That's the conclusion of a new study conducted with MediaScience by an entity with a vested interest in the success of television advertising: the ad sales division of Comcast Cable.

Research analytics firm MarketCast has acquired a "data science team" that supports some of the biggest names in media and consumer electronics, including Comcast, Vizio and Discovery.

There's some exciting new activity at spot cable of note, and it involves a brand that's been available for a little over a year now. It's a low-calorie sports drink from the originator, and bringing this brand to greater awareness among consumers definitely involves MVPD viewing.

It's more of the same when it comes to commercials and the companies investing the most in the world's original social media platform — radio.

Global video advertising platform SpotX has rolled out a series of new programmatic tools that it believes will allow TV programmers to unlock the full value of linear addressable television for the first time. The tools are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level.

"Companies that plan to reemerge and grow in 2021 would be wise to include Hispanic consumers in their strategic business growth plans," notes David Mesas, with Claritas. "Hispanics are critical to our country’s recovery, and they will be major drivers for our growth and expansion over the next 5-10 years." Are your stations speaking to them?

Now from Nielsen: a database designed to leverage the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement.