Adbiz

Stability, with lack of moment, is considered "stagnant" when looking at a Top 40 music survey. But, when looking at a ranking of the top brands using Spot Cable, it's a good sign. Brands are strong and steady for the week ending October 18, with GEICO leading the pack.

From September 1 through Election Day, Kantar has tracked $932 million in presidential campaign ads across TV and radio, including future bookings. This is more than 60% of all ad spend supporting the presidential race since January 2019. The majority of spend since September 1 has been from ads backing one presidential candidate.

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

The "browning" of America is real. Increasing Hispanic affluence, education, and acculturation is here. How do brands plan accordingly? How have the pandemic and recent calls for social changes impacted the advertising environment? A panel of diverse players in the game will explore this topic in the next Hispanic Radio Conference LIVE virtual session.

The NATPE Virtual event is designed for experts in audience research, data technology, brand advertising, programming, and promotional marketing. It's scheduled for October 22 as part of NAB Show New York. Comcast Advertising VP/Strategy Claudio Marcus will deliver the opening keynote.

A self-described revenue growth consultancy that specializes in media ad sales is serving up new research findings that show that, as Radio diversifies across new platforms, the sales solutions needed to harness the revenue potential of these new delivery vehicles are still in need of development.

Nearly $460 million entered the national TV marketplace in the first half of 2020 from 110 first-time national advertisers across 59 categories. That's the big takeaway from a new report released Tuesday (10/13) by the VAB. We've got more highlights for you.

What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.

It's been well established that auto insurance specialists are among the top users of spot radio. Now, fresh Media Monitors data show the category is red-hot by spot count at cable TV.

The latest Media Monitors Spot 10 Radio report shows The Home Depot is still a dominant leader. At the same time, a big health care provider is seen -- as is a government agency.

As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team's performance. This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday.

"We provide sales solutions with an efficient cost structure focused on your station’s year-end growth." That's the pitch from Jose Villafañe, who has opened the doors to a new national ad rep firm consultancy. He tells RBR+TVBR that it will eventually serve the total market, but will first seek Hispanic market partners.

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. In his view, "They should be delivering a human experience."

Independent audio advertising sales network AdLarge Media has secured a deal with boostr, an omnichannel customer retention and order management platform for media and advertising companies. boostr integrates directly with AdLarge’s podcast hosting and advertising platform partner, Megaphone.

There's little movement in the latest Media Monitors Spot Ten report for radio, with podcasts and iHeartMedia-owned stations plugging away its parent's promotions and events. However, there's one new entrant that's making some noise. It just better not be a loud, scary sneeze.