Adbiz

A new Veritone study finds that live reads, organic mentions and visual integration "vastly improve campaign performance and outperform prerecorded spots by more than double." But, the AI-focused attribution services company says most radio and TV stations aren’t able to automatically and accurately measure in-content live reads and organic mentions.

Advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. It's a capability made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, an "identity resolution" platform seen across "Over The Top" platforms, Connected TV (CTV) and streaming audio.

For the week ending Sept. 13, the Media Monitors Spot 10 TV report has two notable entries. The first shows that the National Football League used spot television to promote its unique start to the new season, given the COVID-19 pandemic. The other relates to the Democratic presidential candidate.

The latest Media Monitors Spot Ten Radio report is out, and a language-learning software gaining in top-of-mind awareness -- and consumer use -- has emerged as one of the year's more active campaigns involving AM and FM broadcast stations.

You want to hire the best sales reps possible. Before you make an offer to your top candidate, frame your decision with these guidelines, says Barrett Riddleberger, CEO of xPotential Selling Inc.

Nielsen is shutting down its 12-year-old place-based video networks measurement service. But, don't fret: this service is different from its currency-grade out-of-home measurement that estimates viewing of content done outside of the home.

The Independent Broadcasters Association (IBA) has forged a network radio ad sales partnership with New York City-based AdLarge Media. The arrangement will result in the creation of two new independent radio station networks.

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.

Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.

Addressable advertising is one big promise to marketers that NEXTGEN TV will bring, a pledge that takes broadcast channels one step closer to what the digital universe can bring a brand steward looking to grow the sales of products and goods. It's already a possibility for those seeking to attract consumers on Dish and its Sling TV. And, it is thanks to Verizon Media.

In this position, a newly created one, a veteran support expert will lead the LeadsRx "Customer Success" team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.

The gecko is dominating TV spots, both at spot cable and at spot television. That's the biggest takeaway from the latest Media Monitors reports.

If there's one key takeway from the latest Media Monitors Spot Ten Radio report, which gauges the play count of all advertisements on stations tracked by the iHeartMedia-owned service, it is this: for the week ending August 30, paid advertisements were lacking, suggesting a new wrinkle for radio broadcasting companies' third quarter ad dollar recovery forecasts.

Speakers including top executives from Mastercard, T-Mobile, Mindshare and a kick-off panel discussion with the CEOs of Cumulus Media, Entercom and iHeartMedia are among the key highlights of a three-hour virtual event focused on what marketers need to know about connecting to consumers in a pandemic via Radio and its digitally delivered content platforms.

It's no secret that GEICO is one of the biggest users of traditional media to reach advertisers. Although it is second to Progressive this week on the Spot Ten Radio report from Media Monitors, it is dominating Spot Cable. That said, it is not challenged by Progressive at Spot Cable but by another competitor.