Adbiz

There's one brand that sticks out when it comes to its estimated ad spend on podcasts. According to Magellan AI, it's the maker of a smartphone. What other advertisers increased their podcast advertising from May to June, and who took the biggest month-over-month dollar leaps? 

The Comcast-owned NBCUniversal Owned Television Stations are getting a little cozier with its cousins at FreeWheel, Comcast's ad marketplace designed for local and regional Connected TV and OTT advertisers.

One of the biggest new advertisers to arrive at broadcast radio this year is a DIY language-learning tool. By total spot plays detected by Media Monitors, it bests GEICO by more than 20,000 for the week ending July 26.

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.

Got stuff to do that you hate doing? You’re not alone, notes expert sales training consultant Barrett Riddleberger. Procrastination kills productivity for millions of people. His suggestion? "Follow these surprisingly enjoyable steps and you’ll actually look forward to getting tasks done that were painfully avoided just last week."

"Sweeping changes" are coming to Nielsen's digital measurement methodology, moves the company says usher in a new era of "privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers." As part of the transformation of its measurement, Nielsen is "reimagining its offerings." Here's what that may mean.

A software platform for digital media measurement, data and analytics has brought to market the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability from New York-based Double Verify will, it is words, allow advertisers to measure signals that offer a strong proxy for viewability on CTV. 

Watch out, gecko -- the Hamburgler is coming for you. The latest Media Monitors Spot Ten TV report is out, and a certain QSR is not only a category leader, but now the No. 2 brand by spot count at broadcast TV.

Auto insurance specialists, to little surprise, remain the most active brands using linear media to reach consumers. A new Media Monitors report codifies much of what has been shared in its weekly snapshots of ad play count across various media, and at Spot Cable, auto insurers rule.

The food and dining industry was adversely impacted by the effects of COVID-19. Yet, many brands in the QSR, casual dining, delivery and pizza industries are finding ways to advertise through it. This has seen some brands evolve their business models accordingly. A new iSpot report of the first half 2020 finds which brands are finding more impressions on TV than last year.

TV attribution for local advertisers is now coming to all 17 CBS Television Stations O&Os. It's thanks to an agreement with a TV data company that's growing in presence, and top-of-mind awareness.

You never know where your next source of business intelligence and insight can come from. Today, it's thanks in part to a longtime friend and the South Florida Interactive Marketing Association. The SFIMA on Thursday hosted a webinar featuring Peter Shankman, "Futurist in Residence" at Epic Marketing Consultants. He offered marketing tips in COVID-19 times worth noting.

Overall household CPG spending experienced 17% year-over-year growth in June 2020. It follows a healthy jump in year-over-year spending seen in May, and with increased COVID-19 concerns in hot spots such as California, Arizona and Florida, July could be shaping up to be another big month for a category ripe for radio and TV advertising.

The decision to go with an all-digital Masters of Marketing conference due to continued COVID-19 pandemic concerns is hardly a surprise to locals. The owner of the venue that's been used to stage the event revealed one week ago to local media that it was making "unprecedented" layoffs starting July 31. 

In 112 days, America will cast its vote for President of the U.S. While Miami broadcast TV stations have noticeably started to air ads for the Joe Biden for President campaign, it is the incumbent that, on a national level, has stepped up his ad activity at spot television.