Adbiz

"We provide sales solutions with an efficient cost structure focused on your station’s year-end growth." That's the pitch from Jose Villafañe, who has opened the doors to a new national ad rep firm consultancy. He tells RBR+TVBR that it will eventually serve the total market, but will first seek Hispanic market partners.

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. In his view, "They should be delivering a human experience."

Independent audio advertising sales network AdLarge Media has secured a deal with boostr, an omnichannel customer retention and order management platform for media and advertising companies. boostr integrates directly with AdLarge’s podcast hosting and advertising platform partner, Megaphone.

There's little movement in the latest Media Monitors Spot Ten report for radio, with podcasts and iHeartMedia-owned stations plugging away its parent's promotions and events. However, there's one new entrant that's making some noise. It just better not be a loud, scary sneeze.

Last week, the Media Monitors Spot Ten Cable report saw Domino's and Taco Bell appear as key quick service restaurants using the media to connect with consumers. They have a bit of company in the latest report. For the week ending Oct. 4, two other national chains -- one big on beef and another known for its pizza -- made a big entrance.

The newly formed Clear Media Network offers Adult Contemporary, Country and Adult R&B 24/7 formats expressly for independently owned radio broadcasting companies. It was created by Salem Media Group and Radio One alumnus Gary Spurgeon.

As promised, the Independent Broadcasters Association (IBA) is giving members of the newly created organization exclusive access to national advertising through the formation of a team managed by Gen Media Partners.

FreeWheel and FastPay have forged a partnership that extends FastPay’s media payments platform to users of FreeWheel’s Strata application. This partnership provides the 1100+ agencies using the Strata platform with options to automate and streamline their media payment processes.

Advertisers now have a way to incorporate over-the-top (OTT) advertiser analytics within multi-touch attribution models. It's thanks to a new set of capabilities added to LeadsRx's marketing attribution platform.

How important are "over the top" platforms -- including increasingly important "AVOD" options -- and Connected TV channels for those seeking to win their respective political races in November? Just ask video ad platform SpotX. It's seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020.

What do the GEICO gecko and the Democratic candidate for President of the United States have in common? No ... it's not a joke from the GOP War Room. Rather, it is a legit query with a great answer for broadcast TV.

With events on the fall schedule, sports advertisers are ready to bring in the fans — both in person and virtually. The three organizations at the top of Media Monitors’ latest rankings have scheduled games and shows through the end of the year. This, says the iHeartMedia-owned ad tracking services, opens new opportunities for media sales.

Advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only. That's the conclusion of a new study conducted with MediaScience by an entity with a vested interest in the success of television advertising: the ad sales division of Comcast Cable.

Research analytics firm MarketCast has acquired a "data science team" that supports some of the biggest names in media and consumer electronics, including Comcast, Vizio and Discovery.

There's some exciting new activity at spot cable of note, and it involves a brand that's been available for a little over a year now. It's a low-calorie sports drink from the originator, and bringing this brand to greater awareness among consumers definitely involves MVPD viewing.