Adbiz

The battle of the QSRs is on at Spot TV, the latest Media Monitors Spot Ten TV report shows. While McDonald's remains a top 5 advertiser, Wendy's is revving up its activity.

Looking for the little green gecko? He's not here right now. However, how would you like to translate your latest copy into Spanish, Mandarin Chinese or Hmong? The leading advertiser at broadcast radio for the final week of January 2021 may be of help.

Here's the good news: Global advertising spend is expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by the impact of COVID-19. Now, the not-so-great news from Dentsu: digital is expected to account for half of all expenditure for the first time. 

A new report from Pivotal Research Group Senior Research Analyst of Internet and Media Michael Levine notes that, while impressive, the Q4 2020 results Facebook shared pale in comparison to something even more eye-popping. That would be Facebook's first-half revenue projections for 2021.

A new report studies the media landscape in 2020, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics.

There's little movement of significance in the latest Spot Ten TV report from Media Monitors. And, that's a good thing as it demonstrates the ongoing commitment of several brands to campaigns involving free-to-air television stations.

He was the co-founder and COO of C3 Metrics, which he launched in May 2008 in Portsmouth, N.H. Now, Jeff Greenfield, who in June 2020 became a strategic advisor to Overnight Dealer, has joined a media technology company devoted to making it easier to buy and sell advertising. 

Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February 2021. Here are all of the details.

In August 2017, a provider of private-label online audience engagement and interactive content platforms purchased a data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff. Now the company that acquired Presslaff Interactive Revenue is itself in play.

A new sales management program allows local media organizations to access experienced senior sales management consultants -- a cost-effective option for those who cannot afford a full-time sales manager.

On January 4, 2021, the newest entrant in the ever-expanding OTT universe bowed. It's Discovery+, from Discovery, and the promotional thrust of its rollout has been focused on, ironically, drawing consumers from MVPDs. A marketing blitz is underway for Discovery+, and it is nearly exclusive to cable TV.

While online language learning platform Babbel remains the biggest user of spot radio, according to the latest data from Media Monitors, commercials tied to the continued prevention of the spread of the COVID-19 virus are now being joined by spots promoting vaccination.

Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up to again provide a virtual sales and management training summit. The two-day event is scheduled for next week.

It's being heralded as "a significant industry breakthrough" by ViacomCBS and DISH Media. They've successfully delivered the first-ever addressable impressions within a live national broadcast via MVPD set-top box.

Digital media measurement, data and analytics software platform DoubleVerify has received Media Rating Council accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment.