Adbiz

It's well-known across broadcast media that Marc Pritchard, the Chief Brand Officer at Procter & Gamble Co., believes in the power -- and ROI -- of traditionally delivered radio and television. In 2020, with some brands pulling back on their advertising activity due to the COVID-19 pandemic, P&G increased its outreach to consumers.

As with Hispanics, marketing to Asians must be nuanced because of the complexity of their demographics. Mario X. Carrasco, co-founder and Principal of ThinkNow, a market research agency based in Southern California, elaborates on the subject in this Media Information Bureau installment.

American households are cutting the cord on their cable subscriptions more rapidly than previously reported. That's according to fresh data from more than 2,100 U.S. consumers reviewed for the second Future of TV survey by The Trade Desk.

P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best practices, how-tos, industry information, and product guides.

If you were wondering where one big auto insurance specialist has been of late, perhaps it was simply in production on new creative to freshen up its 2021 marketing and advertising slate. Flo, Jamie and the rest of the Progressive insurance stars are back at spot radio -- and in a big way.

A noted on-air talent, PD and GM, Bob Lawrence is probably best known for his 14 years of duty at The Radio Advertising Bureau and his past six years at Revenue Development Resources.

LG Electronics has made "a significant investment" of nearly $80 million in a company dedicated to "make TV an even better advertising medium for brands, agencies and networks."

Until recently, Liberty Mutual Insurance was a fan of spot cable, using regional efforts to help build its brand. Its "LiMu Emu" spots aimed to attract Millennial and Gen Z consumers, and gain awareness in an ultra-competitive category. Now, it has turned not only to radio, but to Spot TV.

While it's certainly exciting that a big user of Spot Cable has now appeared at Spot Radio, heating up the auto insurance category, the presence of a popular language-learning online platform in the top three advertisers by play count is perhaps the biggest takeaway of the latest Media Monitors Spot Ten Radio report.

Linear TV accounts for roughly two-thirds of all viewing, and its combination with streaming planning and buying can maximize reach and optimize frequency, particularly with the inclusion of first-party data. That's a key takeaway from a just-released report from Comcast-owned FreeWheel's "Council for Premium Video," which is full of insights for advertisers.

In just days, the much-anticipated -- and heavily marketed -- discovery + OTT platform bows. How is Discovery telling consumers about its pending debut? Ironically, it is using cable TV to push viewers away from MVPDs and toward its soon-to-debut streaming service.

At Spot TV, GEICO is most certainly one of the stalwarts with respect to ad activity by commercial count. Indeed, it is No. 2 for the week ending December 27. But, there's a big new No. 1, and it is a germ-fighting brand.

For years, it was safe to say that GEICO was the biggest user of broadcast and cable to reach consumers, given their dominance at spot radio, spot cable and spot TV according to Media Monitors. That's not true today, as one of its auto insurance competitors has surged to the top of the latest Spot Radio report.

Nielsen Audio's 2020 radio market survey rankings by frequency, type and population -- by rank and by market -- are now available for public viewing. There's also Total Survey Area Population data, and Television DMA regions, for those interested in this information.

The Comcast-owned multi-platform video advertising unit known as FreeWheel has agreed to purchase a software as a service (SaaS) advertising company in a move that expands FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD).