The battle of the QSRs is on at Spot TV, the latest Media Monitors Spot Ten TV report shows.
While McDonald’s remains a top 5 advertiser, Wendy’s is revving up its activity.
As shown below in the most recent Spot Ten TV report from Media Monitors, Wendy’s is now the eighth largest brand using broadcast TV. It is thanks to 17,309 spot plays as determined by iHeartMedia-owned Media Monitors.
In the lead once again: GEICO.
But, close behind in the second position is Liberty Mutual Insurance.
Also of note at broadcast TV is a new campaign from Starbucks.
What does the Spot Ten Cable report for the week ending January 31 look like?
Discovery+ is again the huge leader by spot play count.
