GroupM Teams With Uniliever On ‘Data Ethics Tool’


GroupM released a blog post on Friday that shares more details on how it is operationalizing data ethics with a proprietary scoring logic, criteria, and standardization tool.

The topic could be of key interest to broadcast TV and radio executives. As such, we are sharing it in its entirety to RBR+TVBR Members.

Data collection in advertising is accelerating faster and the ability to responsibly use that data is becoming more and more crucial. Advertising’s responsibility is to ensure we are protecting the data of our customers, members and audiences.

As a result of the increased collection, we’ve seen increased privacy protection laws worldwide over the last couple of years. While that reflects the growing interests and concerns from consumers about how their data is used, the reality is that regulations and legislation are usually one step behind what consumers really want and how they’re feeling.

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