Adbiz

Rob Deichert, the Chief Revenue Officer at TuneIn, joins RBR+TVBR Editor-in-Chief Adam R Jacobson for this new InFOCUS Podcast episode to share more about TuneIn’s initiatives designed to help bring more ears to all-things audio — traditional radio, too. LISTEN HERE

Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.

As the new year unfolds, veteran public relations executive and "Zoom expert" Rosemary Ravinal has received "intriguing questions" from people who spend most of their workdays on Zoom, Teams or similar video conferencing platforms. Two questions she received could resonate with you. Here are her answers.

Questions tied to the topics of supply chain concerns and broadcast media cybersecurity are among those answered by GatesAir CEO Bruce Swail in the upcoming Winter 2022 RBR+TVBR Special Report, our all-new magazine that offers, for the first time, Broadcast Media's Top Tech Leaders. This podcast interview with RBR+TVBR Editor-in-Chief Adam R Jacobson offers a preview of the full interview. LISTEN HERE

"There is no denying that automotive dealers have been on a wild ride over the past two years, bouncing from one extreme to another," says local advertising analyst Gordon Borrell. A new report from his Borrell Associates recounts the events from the last 24 months that have changed the automotive advertising environment and previews what is to come.

RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE

As we slowly return to work in physical spaces, you may be thinking: “good riddance to Zoom in 2022.” Not so fast, public relations veteran and video conferencing expert Rosemary Ravinal says in this new column.

With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales. How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.

While some may shed a tear over the final broadcasts of a handful of AM radio stations that are seeing their licenses surrendered to the FCC, our editor-in-chief believes there is a bigger, more fundamental question that needs to be asked. Did the Radio industry fail in not embracing DAB? Yes, and no, he argues, as such a move would have damaged the brokerage community and iHeartRadio.

“Fighting Fake News and Truth Decay.” That's the name of a webinar scheduled for Tuesday, Jan. 4, 2022, that is being presented by The Massachusetts Broadcasters Association.

Radio industry leaders may want to revisit this October 2020 InFocus Podcast with Lyndon Abell, today at All American Harley-Davidson in Charles County, Md. It's a great chat, conducted by RBR+TVBR Editor-in-Chief Adam R Jacobson, full of great insight and observations about strong brands and the power of people. LISTEN HERE

Dave “Chachi” Denes, the President and co-founder of radio imaging, production library, programming and jingles company Benztown, is the latest audio content and distribution industry executive to share why he's attending CES 2022. LISTEN HERE

The last seven-day period of 2021 has been measured by Media Monitors, the iHeartMedia-owned ad tracking service that covers broadcast and cable television and national radio activity. The big takeaway once again? Walmart is, by far, the most active user of spot television, but not so much a big user of spot radio.

Hearst Television’s President, Gray Television’s Co-CEO and President and Cox Media Group’s Executive Chairman are confirmed participants in a Matrix Solutions Media Ad Sales Summit "Executive Keynote Session" during which the three high-profile industry leaders will share their perceptions of the media marketplace transformation and what they believe lies ahead for the broadcast industry.

For whatever reason, Walmart has not been among the biggest brands using spot radio of late. In contrast, it absolutely dominates Spot Cable, the latest Media Monitors data show.