CIMM To Offer ‘Guide to Converged TV Measurement Providers’


NEW YORK — The Coalition for Innovative Media Measurement (CIMM), in conjunction with Project X Institute’s Jon Watts and Alan Wolk of TVREV, have announced the development of a “Guide to Converged TV Measurement Providers.”

Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.

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