Recruitment: A Sales Manager’s Biggest Challenge


The “Great Resignation” has defined 2021. Many employees are rethinking what work means to them, how they are valued, and how they spend their time. As workers hit the reset button, sales organizations have a great responsibility to reevaluate the way they attract and retain talent.

Those are the opening words to the 15-page Media Sales Report 2021 from the Center for Sales Strategy, which notes that, according to expert prognosticators, “we are facing a significant war on talent.” In fact, 53% of sales managers already admit recruitment is the
hardest part of their jobs today.

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