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CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.

Radio and television executives have had few opportunities to share their perspectives, projections, and visions for the broadcast industry in-person for the last 18 months. That's one primary reason why Forecast 2022 is the C-Suite Event of the Year — with attendance from radio and TV's top leaders confirmed.

He was a branding master. "Pizza, Pizza?" and "Where's The Beef?" were his ideas. Cliff Freeman passed away of pneumonia nearly two months ago at the age of 80, and news of his passing eventually made headlines across October. Broadcast media owes a debt of gratitude to Freeman, our Editor-in-Chief says in this Media Information Bureau column.

Cyber security expert Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine, has some great advice on how to prevent a potentially crippling incident from thwarting day-to-day operations at your radio and/or television stations. He'll be sharing his thoughts exclusively at Forecast 2022 on November 16 in New York — a "no press" event you need to be at.

The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.

Here's something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption. That's the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.

What can your media company do to ensure that it is working closely with advertisers and brand managers who wish to connect with all consumers in a dynamic way? An exclusive Forecast 2022 session focused on the importance of connecting brands with the "new American mainstream" is a must-attend event you'll want to save a seat for today.

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.

Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.

What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."

A lively discussion of broadcast media's opportunities, digital competitors and regulatory challenges with four key broadcast media leaders is expected. What will they say? You won't be able to read it here, or anywhere else, as it is an exclusive no-press session at Forecast 2022.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.

Is a subscription to SiriusXM really worth the money, especially in a locale where HD Radio multicasts abound and Bluetooth connectivity puts audio from around the world through one's car speakers in a matter of seconds? According to our Editor-in-Chief, the answer is an easy one: Yes.

It’s been way too long since broadcasters have been able to gather, meet, network, and discuss. Don't wait until April. Secure your seat in New York for Forecast 2022, an exclusive gathering where broadcast TV and radio's top leaders will be — live and in-person.

At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.