NBCU Heralds ‘A New Era For In-Game Advertising’


Starting today, clients of NBCUniversal will be able to run “non-intrusive, in-game” advertising across cross-platform gaming inventory from a company operating across mobile, PC and console platforms.

It comes with “high standards of privacy and brand safety,” courtesy of NBCUniversal’s One Platform. More importantly, it sends the message that going beyond the spot matters for advertisers and consumers alike.

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