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Fincons Group, the international system integrator with experience in the media & broadcast sector stateside and Europe, has launched its new comprehensive rights management product.

Mark June 22-23 on your calendar if you're a Wisconsin Broadcasters Association member. Those are the dates of the WBA Summer Conference, and it's being held in La Crosse, Wisc. And, there are options -- including a golf outing.

"Hand and finger gestures amplify the impact of your spoken words by as much as five times," notes public relations veteran and "Zoom expert" Rosemary Ravinal. "In fact, people will remember more of what you said if you gesture while you speak." Learn more in this freshly penned column.

The series, “Beyond Impressions: Insights From Broadcast Experts,” officially kicked off during the 2022 NAB Show and will air on the Marketron YouTube channel. It is available for free to anyone who subscribes to it.

Does your show need to be part of a podcast network? How do you get your show into a network? And, most importantly, can you make real money by being involved with a network? All of those questions will be answered on July 19, during the "How To Make REAL Money Podcasting" virtual conference presented by Streamline Publishing.

"Short attention spans in person and online compel us to do better when we want to engage people when we speak or set the stage for the featured guest who will follow," says Rosemary Ravinal. In her view, the introduction is the on-ramp for a powerful opening. Her latest column offers valuable tips for both main stage speakers and emcees.

This is according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. But, does this mirror Borrell Associates' data showing that digital is fueling all of this growth?

A just-released Borrell Associates research report chronicles the growth and shrinkage within the local advertising industry and offers insights and benchmarks for local media companies trying to navigate that landscape with their digital initiatives.

What's the size, share and trend headline associated with social media advertising? It's a question many linear media sales associates should have the answer to, as it could help them better compete for dollars in an increasingly competitive space.

Horizon Media has a new product designed to better target multiracial consumers. The media buying and planning shop sees it as "a critical precursor to media and investment planning," one that will help advertisers develop more thorough, inclusive strategies to better engage diverse audiences.

Not happy with the ratings data Nielsen provides your radio and/or television stations? Marketers are right there with you, it seems. That's according to the nation's dominant audience measurement and consumer data firm.

Have you ever felt that your heart just wasn’t into what you were presenting? "The motivation, attitude, and feeling you bring to speaking can be more important than what’s in your head," says "Zoom expert" and public relations industry professional Rosemary Ravinal. This latest column uncovers why heart-centered speaking is key to winning oration.

The Center for Sales Strategy (CSS) has revealed its 2021 Talent Superhero winners — managers who are recognized for recruiting, selecting, developing, and engaging top performers on their teams and in their markets every day.

After a very particular year, 2021 marked the return to a kind of normality in the TV industry. Worldwide content has appealed to large audiences. At the same time, Médiamétrie of France finds that the digital revolution has created "a strong dynamic in the industry with all actors rethinking their models."

Eye contact is everything in public speaking in person and online. "It’s one of the characteristics of effective public speakers," says PR veteran Rosemary Ravinal, now a "Zoom expert." She says, "Creating positive and meaningful eye contact is important to engage your audience and help them remember more of what you said."