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According to expert prognosticators, "we are facing a significant war on talent." In fact, 53% of sales managers already admit recruitment is the hardest part of their jobs today. What can broadcast media do about it? The Center for Sales Strategy takes a close look at the dilemma many GSMs now face.

Public speaking is a vital skill to have if you want to make a difference in the world, says "Zoom" expert and veteran public relations executive Rosemary Ravinal But what about private speaking? "This is the kind of speaking you need to be a better parent, to have great relationships, to be a real friend or simply be someone who makes people stop and listen," she says.

Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.  The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.

CIMM, in conjunction with Project X Institute's Jon Watts and Alan Wolk of TVREV, have announced the development of a "Guide to Converged TV Measurement Providers." Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.

Christmas is now just weeks away. If your company has stations that are presently airing all-Christmas music, making sure they sound great throughout the holiday season is of utmost importance. Here is a 10-point programming checklist to keep the holiday tunes sound fresh through December 25, courtesy of Gary Berkowitz.

The last time Colorado Broadcasters Association President/CEO Justin Sasso attended an in-person broadcast conference was in February 2020. Sasso's next event was held Nov. 16, 2021, as he participated as a Forecast 2022 panelist. Here's what Sasso had to say about the gathering in New York, and why his first travel in more than 18 months was a far easier endevaor.

From Uber to Lyft, from retailer to sundry shop, traditional radio appears to be alive and well in Midtown Manhattan, let alone the rest of the Big Apple. This leads our Editor-in-Chief to exclaim, "Can someone please alert Madison Avenue that New York loves Radio?!"

While the social aspect of Forecast 2022 felt familiar, Quu Inc. CEO Steve Newberry says the business challenges facing radio and television broadcasters are far from normal. "Digital revenue, D.C. policy battles with giant tech companies, the need for diversity and countless other topics are all impacting how we chart our future."

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.

Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.

As the moderator of a roundtable discussion featuring General Motors Global Chief Marketing Officer Deborah Wahl and dentsu Americas Chief Product Officer for Global Media Doug Ray, AURN head Chesley Maddox-Dorsey seamlessly directed a Forecast 2022 session devoted to a topic that had the capacity crowd seated, silent and listening intently to the conversation.

"You and who you are make the difference when you speak," says "Zoom expert" Rosemary Ravinal in this column. "Your pitch, rate of speech, volume, inflection, articulation, overall vocal variety, and accent are part of the individual tendencies that comprise your natural style."

The National Association of Broadcasters Leadership Foundation has elected leaders at iHeartMedia, Cox Media Group and Allen Media Group to serve on its Board of Directors in accordance with Leadership Foundation bylaws.