Adbiz

What a difference a year makes. "While 2021 results showed, in aggregate, that the ratio of ad spend to GDP rose to 1.26%, the highest level since 2006, there is a growing sense of doubt about the sustainability of these trends in the long run." That's according to respected Wall Street watchdog Michael Nathanson.

Delivering a powerful finish to a presentation is just as important as how you open. But, "Zoom expert" Rosemary Ravinal says one must also have a strong close to help a message resonate with the audience and increase the chances that they will take actions in your favor.

In this new column, "Zoom expert" Rosemary Ravinal shares some advice on what to eat and drink before going virtual with a video presentation or meeting, plus other tips for optimal performance when it is your turn to speak.

Susie Hedrick, CEO of vCreative, shares details on the just-announced Cocktails and Conversation VIP gathering happening during the NAB Show and why the return of the conference and expo after three years is so highly anticipated in this InFOCUS Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson. LISTEN HERE

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.

Online presentations can be a drag. But you can change that, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "How you open can make a huge difference in your ability to hold attention and make your content memorable," she says.

While the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content. That's the big reveal from a new "State of Gen Z 2021" from Horowitz Research.

The Out-of-Home Advertising Association of America (OAAA) has released an analysis of the cost efficiency of any "major" advertising media — including broadcast and cable TV, traditional radio and the hot arena of Podcasting. What's the CPM assessment for these media compared to others? Radio stands tall as a great value for marketers.

How vital is it for marketers to "bridge the gap" between linear television and streaming? Just ask HDRadio and Tivo parent Xperi Corp., and a cross-channel TV advertising firm that has planned and executed successful TV campaigns for hundreds of brands.

Starting today, clients of NBCUniversal will be able to run "non-intrusive, in-game" advertising across cross-platform gaming inventory from a company operating across mobile, PC and console platforms.

A pause holds many benefits. "Zoom expert" and longtime public relations professional Rosemary Ravinal explains what they are in this column.

Introducing The Radio Masters Sales Summit — presented by Streamline Publishing's Radio Ink and The Center for Sales Strategy. The event is scheduled for September 22-23 at the Intercontinental at Doral, just minutes from Miami International Airport. Here's how you can register!

PQ Media has released its ninth annual "Global Consumer Spending on Media Forecast." The latest edition, which covers trends for 2021-2025, takes a deep dive on digital and traditional media content and technology with respect to consumer spending. What are the key takeaways from this study?

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

The 2023 Broadcast Leadership Training program will consist of weekend sessions held in-person at the NAB Headquarters in Washington, D.C. The starting session will be held in September 2022.