Adbiz

The enhancement, says LeadsRx, "leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS)."

Justin Nielson, a Senior Research Analyst for broadcast media at S&P Global Market Intelligence's Kagan group is poised to deliver much insight on Tuesday (11/15) at Forecast 2022 in New York. Ahead of the event, which you can still register for, Nielsen offered some top-line takeaways for where Radio revenues will likely be in a year.

A hybrid return to normalcy offers a brighter outlook for film and broadcast station advertising, while posing challenges to momentum for subscription streaming, broadband and global pay TV amid persistent semiconductor supply constraints. That's according to the just-released 2022 Technology, Media, and Telecom (TMT) Outlook from S&P Global Market Intelligence.

For 19 years, the Harvard Club has been the site of Forecast, the exclusive financial conference that brings together owners, CFOs, group executives, private equity, and Wall Street investors, as well as industry analysts, to discuss conditions and predictions for the coming year in broadcasting. On Tuesday, Forecast returns to New York. You can be there, too.

A 501(c)3 charity, the Broadcasters Foundation is the only organization dedicated exclusively to delivering financial aid to broadcasters and their families whose lives have been upended by tragic illness, accident, or catastrophe.

It's being called "the most comprehensive and in-depth source of econometric data and analysis covering the entire U.S. audio media industry for the 2019-2023 period by all three industry KPIs. Here's your first look at PQ Media's "U.S. Audio Media Forecast," which covers over 40 audio media platforms, channels and categories.

It's a question Lee Miller, Executive Director of low-power television and OTT advocacy group ATBA, addresses in a new opinion piece. And, it is a major topic facing broadcast media leadership and air personalities alike that will serve as the centerpiece to a highly anticipated Forecast 2022 conference panel.

In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022. LISTEN HERE

Emmis Communications founder and CEO Jeff Smulyan has seen a lot in his career. Now, thanks to his teenage daughter, he's collected his thoughts, put pen to paper, and has written a book that is set for a 2022 release.

CIMM and the ARF have just released the fourth iteration of their common language for media measurement. Lexicon 4.0 now has over 4,000 terms and definitions -- from Addressable Advertising to Vanity Metrics -- and is outlined here.

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.

In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.

Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.

WMC researchers came to this conclusion after analyzing some 62,002 pieces of content from January 1 through March 31 for 30 news outlets across four platforms: print newspaper, online news, broadcast network and cable TV news, and wire services in the United States. Local radio and TV was absent from the study, prompting a RBR+TVBR Observation.