Adbiz

With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales. How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.

While some may shed a tear over the final broadcasts of a handful of AM radio stations that are seeing their licenses surrendered to the FCC, our editor-in-chief believes there is a bigger, more fundamental question that needs to be asked. Did the Radio industry fail in not embracing DAB? Yes, and no, he argues, as such a move would have damaged the brokerage community and iHeartRadio.

“Fighting Fake News and Truth Decay.” That's the name of a webinar scheduled for Tuesday, Jan. 4, 2022, that is being presented by The Massachusetts Broadcasters Association.

Radio industry leaders may want to revisit this October 2020 InFocus Podcast with Lyndon Abell, today at All American Harley-Davidson in Charles County, Md. It's a great chat, conducted by RBR+TVBR Editor-in-Chief Adam R Jacobson, full of great insight and observations about strong brands and the power of people. LISTEN HERE

Dave “Chachi” Denes, the President and co-founder of radio imaging, production library, programming and jingles company Benztown, is the latest audio content and distribution industry executive to share why he's attending CES 2022. LISTEN HERE

The last seven-day period of 2021 has been measured by Media Monitors, the iHeartMedia-owned ad tracking service that covers broadcast and cable television and national radio activity. The big takeaway once again? Walmart is, by far, the most active user of spot television, but not so much a big user of spot radio.

Hearst Television’s President, Gray Television’s Co-CEO and President and Cox Media Group’s Executive Chairman are confirmed participants in a Matrix Solutions Media Ad Sales Summit "Executive Keynote Session" during which the three high-profile industry leaders will share their perceptions of the media marketplace transformation and what they believe lies ahead for the broadcast industry.

For whatever reason, Walmart has not been among the biggest brands using spot radio of late. In contrast, it absolutely dominates Spot Cable, the latest Media Monitors data show.

For the week ending December 19, spot radio was not a medium of choice for some of the biggest holiday retailers or biggest brands across multiple categories. In fact, Macy's is the lone big retailer to appear in the latest Spot Ten report from Media Monitors.

The increased focus on Diversity, Equity, and Inclusion in Corporate America is not going unnoticed among Black, Hispanic and other diverse audiences, a new Horowitz Research study shows. As such, to resonate with the multicultural, "brands need to step up," Horowitz advises. Does the concept of "brand" extend beyond the advertiser to the media outlets themselves?

Once again, our editor-in-chief found himself a passenger in a shared ride vehicle where the audio selection of choice didn't involve Spotify or Pandora, or SiriusXM. It once again sends the message that Radio needs a unified pitch to marketers to reinforce its importance — especially today, given the millions raised for charity by AM and FM listeners.

The U.S. Ad industry lost billions of dollars in potential ad spend during COVID-19 lockdowns, with the worst impact — to little surprise — coming in Spring 2020. Now, an analysis by Standard Media Index illustrates just how steep the decline was.

When historians look back at advertising trends and the COVID-19 era, one thing will likely stand out: digital media's advertiser attraction barely cooled off during the pandemic's most crushing blows to ad dollar activity. Now, data from Standard Media Index only cement the oft-repeated stories that converged TV and digital video are must-buys for CMOs and aren't slowing down for the foreseeable future.

Recently, NBCU ad sales leader Laura Molen noticed a recurring theme – advertisers are working to adapt to new audience behaviors and questioning whether they should place the same premium on digital, social, and streaming video as they do on linear. "To answer this question, she writes, "we need to remember our most important partners—our viewers."

"Conversation experience management software" that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. Who knew that such a technological advancement would be important to an audio content and distributor with podcasting and radio stations at the core of its business? J.D. Crowley and the C-Suite team at Audacy did.