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Spanish Broadcasting System (SBS) President/COO Albert Rodiguez took a break from Upfronts and NewFronts in New York to share with RBR+TVBR his insight on a particularly strong Q1 2022 for the company's radio stations. Listen to his conversation with RBR+TVBR in this InFOCUS Podcast, presented by dot.FM, right now! LISTEN HERE

"If you hem and haw when you present, you are hedging and tagging and unconsciously chipping away at your ability to command the room," says "Zoom" expert Rosemary Ravinal. In this column, the public relations veteran offers some great tips on great public speaking.

When it comes to marketing campaigns, recent advertising exposure (or recency frequency, as NCSolutions coins it) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative — or repeat — frequency. That's the conclusion of a new analysis of how advertising works from NCS that's definitely worth a look.

The QSR category is an active one for Spot Cable, and the latest Media Monitors report by Play Count puts a quick-service restaurant chain at the top. And, it's No. 1 by a mile.

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

The explosive revenue growth of podcast advertising reached a new high in 2021, racing "well past" the $1 billion mark to $1.4 billion. Just how fast did podcast advertising grow? The sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for the IAB by PricewaterhouseCoopers LLP, has the answer.

Members of SAG-AFTRA have "overwhelmingly voted" to ratify the 2022 SAG-AFTRA Commercials Contract and the 2022 SAG-AFTRA Audio Commercials Contract. Indeed, the vote was 92.25% in favor, and the agreement reflects what SAG-AFTRA calls "important structural changes in the industry, especially in digital streaming."

If you think that introverts are shy and fearful of public speaking and extroverts are chatty and confident, you may be mistaken, says public relations veteran and "Zoom" expert Rosemary Ravinal. "I discovered early in my career that I’m an introvert," she writes. The tips in this column combine Ravinal's experiences with those of many colleagues and clients.

The ANA, 4A’s and CIMM have launched a joint initiative to explore the industry’s transition to a multi-currency TV market in the U.S. Specifically, the study will assess the opportunities and challenges presented by the transition and will seek to develop practical recommendations that can help to ensure the success of the transition.

The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.

Is OTT also draining ad dollars from linear media? While many may be asking that question, check out this fast fact:  Brand ad spend on the OTT Platforms measured by MediaRadar in the first quarter of 2022 was more than $350 million — significantly more.

Fincons Group, the international system integrator with experience in the media & broadcast sector stateside and Europe, has launched its new comprehensive rights management product.

Mark June 22-23 on your calendar if you're a Wisconsin Broadcasters Association member. Those are the dates of the WBA Summer Conference, and it's being held in La Crosse, Wisc. And, there are options -- including a golf outing.

"Hand and finger gestures amplify the impact of your spoken words by as much as five times," notes public relations veteran and "Zoom expert" Rosemary Ravinal. "In fact, people will remember more of what you said if you gesture while you speak." Learn more in this freshly penned column.

The series, “Beyond Impressions: Insights From Broadcast Experts,” officially kicked off during the 2022 NAB Show and will air on the Marketron YouTube channel. It is available for free to anyone who subscribes to it.