Journalists In 2022: Passion, Tempered By ‘Turmoil’ Fears

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

Orban to Provide Processing for RCS Disaster Recovery

Orban Labs has signed an agreement with iHeartMedia-owned broadcast software company RCS to provide OPTIMOD zStreams processing for RCS’ Disaster Recovery, a unique Zetta automation feature. 

Big Moves At Spot TV Put Pizza On Top

For the week ending June 12, there was a lot of new and active spot activity at Spot TV, as measured by Media Monitors. Now at No. 1 on the latest report: A key QSR with pizza pies rooted in its DNA, and advertisements for the Amazon Alexa Smart Speaker — now a key vehicle for radio consumption.
Rosemary Ravinal

Watch These Seven Danger Words When You Speak

Words matter. What you say matters. You may not be aware of certain words you say habitually that can have negative effects on how you and your message are perceived. Here are seven words, courtesy of "Zoom expert" and public relations veteran Rosemary Ravinal that she believes endanger your ability to convey your best ideas.

Comcast Brings Advertisers ‘Actionable Insights for the Modern TV Advertiser’

A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers.  We take a peek at the findings, which could prove of interest to broadcast TV companies.

State Farm Plants a Metaverse Seed With iHeartMedia

It's a partnership that sees the nation's largest audio content creation and distribution company team with a 100-year old auto insurance specialist on live experiences. This will be done through the combination of connectivity through major album releases, hit podcasts and interactive gaming.

Advertising Outcome Measurement Gets a Lift From NCSolutions

NCSolutions has unveiled what it's describing as "a newly enriched, machine learning-driven version" of its new ad campaign measurement product for consumer packaged goods advertisers. The offering, NCSolutions says, will help these big broadcast media advertisers "be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend."

ENGAGE 2022: The Company Culture Report

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.

How To Rev Up Your Revenue? This Conference Session Has Answers

As the automotive industry continues to recover from last year’s inventory shortages, the importance of being proactive in maximizing revenue in the Hispanic radio market is imperative. Join us at the Hispanic Radio Conference as we present “All About Auto: Tracking the Trends 2022 & Beyond.”

This Webinar Could Help You Attract More Political Ad Dollars

Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.

RAB Live Presentation Puts Focus On Auto Dollars

As part of the Radio Advertising Bureau (RAB)’s Radio Works initiative, the advocacy group's next live presentation will place its focus on one of radio’s most important categories. Specifically, RAB will share how sellers can best prospect automotive clients in the current climate.
Rosemary Ravinal

Use Visualization to Speak Like an Athlete

"Everyone thinks in pictures," notes "Zoom expert" and veteran public relations professional Rosemary Ravinal. In this think piece, Ravinal offers three ways that speakers and presenters can use visualization for optimal outcomes, whether you speak online or in person.

How to Remove Unconscious Bias in the Sales Hiring Process

The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.

A ‘Parity ADS Platform’ for Simultaneous Linear and CTV Advertising Arrives

It is being described as "one of the industry's first transitional platform approaches," one that maximizes dynamic advertising potential for television providers by inserting targeted ads simultaneously on both linear and connected streams. The timing is intriguing, as reports show the scatter market down some 30% since 2018 as NewFronts and Upfronts conclude for 2022-2023.
Rosemary Ravinal

Ten Golden Rules of Great Public Speaking

"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority.