Adbiz

WARC's Global Marketing Index has been released. The annual report presents a round-up of the monthly WARC Global Marketing Index published throughout 2021, offering an indicator of the state of marketing worldwide by tracking the current conditions of 1000+ marketers, including marketing budgets, trading conditions and staffing levels.

New research from Horowitz finds that some 75% of Americans who identify themselves as Black say that seeing characters and communities representative of their race, portrayed in positive ways — as well as having a Black actor in a leading role — positively impacts their decision to watch a television program or feature film.

"The way your face and body appear on a Zoom call can cast the wrong first impression," notes PR veteran and "Zoom expert" Rosemary Ravinal. As she writes in this fresh column, "The rule of thirds will help you set up your video, so you show up on the screen looking professional, alert, and ready to do business."

Is it a folly, with a big hurdle ahead as it needs to ink retransmission consent agreements to come close to what the now-shuttered Locast offered, but legally? Or, can it be successful as a "virtual over-the-air" TV service focused on digital multicast channels and PBS Member stations? Those questions and more are asked of LocalBTV founder and CEO Jim Long. LISTEN HERE

Additionally, MFM has selected co-chairs and agenda for the annual summit, which will once again be held at the Grand Pelican Resort in Ft. Lauderdale. The sessions in the two-day summit include a state of the industry presented by Mark Fratrik, SVP & Chief Economist at BIA Kelsey.

Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."

There are two dominant users of spot cable, according to the latest Media Monitors Spot Ten Cable report. One is an auto insurance specialist getting lots of attention for their quirky, retro-feel campaign. The other is an auto insurance specialist known for its gecko.

A fresh look at the latest Media Monitors Spot Ten Radio report for the week ending January 23 shows that a job-search site that's grown in prominence over the last several years truly appreciates the power of Radio.

Rob Deichert, the Chief Revenue Officer at TuneIn, joins RBR+TVBR Editor-in-Chief Adam R Jacobson for this new InFOCUS Podcast episode to share more about TuneIn’s initiatives designed to help bring more ears to all-things audio — traditional radio, too. LISTEN HERE

Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.

As the new year unfolds, veteran public relations executive and "Zoom expert" Rosemary Ravinal has received "intriguing questions" from people who spend most of their workdays on Zoom, Teams or similar video conferencing platforms. Two questions she received could resonate with you. Here are her answers.

Questions tied to the topics of supply chain concerns and broadcast media cybersecurity are among those answered by GatesAir CEO Bruce Swail in the upcoming Winter 2022 RBR+TVBR Special Report, our all-new magazine that offers, for the first time, Broadcast Media's Top Tech Leaders. This podcast interview with RBR+TVBR Editor-in-Chief Adam R Jacobson offers a preview of the full interview. LISTEN HERE

"There is no denying that automotive dealers have been on a wild ride over the past two years, bouncing from one extreme to another," says local advertising analyst Gordon Borrell. A new report from his Borrell Associates recounts the events from the last 24 months that have changed the automotive advertising environment and previews what is to come.

RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE

As we slowly return to work in physical spaces, you may be thinking: “good riddance to Zoom in 2022.” Not so fast, public relations veteran and video conferencing expert Rosemary Ravinal says in this new column.