Executive Presence: The Make-or-Break Leadership Factor


“Have you checked your executive presence lately?” asks veteran public relations executive and “Zoom expert” Rosemary Ravinal.

As she sees it, “the elusive quality of executive presence is considered by management experts as a make-or-break factor in high-powered positions and promotions. It combines charisma, confidence, and decisiveness with appearance, demeanor and communication skills which together boost positive perceptions of the individual’s competence and credibility.”

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