Adbiz

The Out-of-Home Advertising Association of America (OAAA) has released an analysis of the cost efficiency of any "major" advertising media — including broadcast and cable TV, traditional radio and the hot arena of Podcasting. What's the CPM assessment for these media compared to others? Radio stands tall as a great value for marketers.

How vital is it for marketers to "bridge the gap" between linear television and streaming? Just ask HDRadio and Tivo parent Xperi Corp., and a cross-channel TV advertising firm that has planned and executed successful TV campaigns for hundreds of brands.

Starting today, clients of NBCUniversal will be able to run "non-intrusive, in-game" advertising across cross-platform gaming inventory from a company operating across mobile, PC and console platforms.

A pause holds many benefits. "Zoom expert" and longtime public relations professional Rosemary Ravinal explains what they are in this column.

Introducing The Radio Masters Sales Summit — presented by Streamline Publishing's Radio Ink and The Center for Sales Strategy. The event is scheduled for September 22-23 at the Intercontinental at Doral, just minutes from Miami International Airport. Here's how you can register!

PQ Media has released its ninth annual "Global Consumer Spending on Media Forecast." The latest edition, which covers trends for 2021-2025, takes a deep dive on digital and traditional media content and technology with respect to consumer spending. What are the key takeaways from this study?

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

The 2023 Broadcast Leadership Training program will consist of weekend sessions held in-person at the NAB Headquarters in Washington, D.C. The starting session will be held in September 2022.

Rosemary Ravinal wants to make something perfectly clear when it comes to oratory delivery of a speech, presentation, or anything else that may give them the jitters. You're not alone. In fact, everyone gets butterflies, she says. It's how to overcome them that's key — even in a Zoom or Teams setting, Ravinal says in this column.

The TVB on Thursday released new research conducted by GfK on its behalf that puts a spotlight on identifying the importance of media platforms in influencing consumers during the purchase decision process. The study looks at consumers exposed to advertising across seven categories, through any of 20+ media platforms.

With in-person and virtual sessions on the agenda for its upcoming Media Conference in Orlando, the Association of National Advertisers is this year partnering with the National Association of Black Owned Broadcasters to give the diversity discussion an added boost.

Every day we get pitched stories about FAST Channels, AVOD and connected TV and, in nearly every instance, we reply with the same statement — how is this important to the broadcast television industry and how can they benefit? That's just one of several questions RBR+TVBR Editor-in-Chief Adam R Jacobson asks Blair Harrison, CEO of OTT linear streaming platform Frequency, in this fresh InFOCUS Podcast. LISTEN HERE

With NBC's telecast of Super Bowl LVI, several commercials appear to have answered the need for greater diversity in the creative. Among the standouts —  Google Pixel 6. We are pleased to share once again a September 2019 open letter to marketing and advertising leaders from the ANA imploring them to develop and executive campaigns that reflect today's U.S. populace and consumer. Did they respond?

As veteran public relations executive and "Zoom expert" Rosemary Ravinal sees it, some of the most memorable lines from speechwriting use "the rule of threes" to emphasize ideas and increase retention. How so?

Are you a bilingual executive who struggles with a marked accent when speaking in English? Does presenting on Zoom make it worse? "Zoom expert" and veteran public relations executive Rosemary Ravinal offers three quick fixes to help you communicate your authentic personality and expertise without needing to reduce your accent.