Adbiz

The Comcast-owned TV advertising technology platform FreeWheel has been selected by Fox Corporation as a partner to enable its OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.

The smartest minds in broadcasting and advertising are gathering in two weeks at the Harvard Club in New York for Broadcast Media's Most Prestigious Leadership Conference — including Jordan Wertlieb. Will you be there?

Enterprise growth today requires a 360-degree focus on all elements of the business. So says the ANA. Its CMO-endorsed Growth Agenda stands as the beacon of the industry for creating a stronger, more sustainable economic future for all brands and the people they serve. To share more, ANA CEO Bob Liodice will be in New York for Forecast 2023 to present “Driving the Industry’s Growth Agenda."

With a big pharmaceutical brand at the top, the No. 2 advertiser using Spot TV last week is a big home retailer — and not The Home Depot.

"I see bad microphone technique everywhere these days: at a business conference of 1,000 people, an awards gala, small panel discussion, a school graduation, even at a wedding," says PR veteran and "Zoom expert" Rosemary Ravinal. This led her to create a video in which she offers tips about microphones in business settings—some of which you may not have heard before.

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.

Respected ad trend expert Gordon Borrell, CEO of Borrell Associates, is participating in an exclusive conversation with four of the top radio and television executives on November 16. It's another exclusive to attendees of Forecast 2023.

Until a couple of years ago, one would be hard-pressed to find someone who was familiar with a pharmaceutical product used to treat moderate-to-severe eczema. Thanks to spot television, the brand awareness level of Dupixent is likely much higher than it would be otherwise.

It is well established that auto insurance specialists are among the most prolific advertisers at Spot Radio, based on the Media Monitors reports released every week by the iHeartMedia-owned service. For the week ending October 23, just one auto insurance brand could be found in the Spot Ten Radio report. And, it was the No. 1 paid advertiser.

Worried about all those tales of how consumers can't stop streaming, and how that may impact broadcast television?  Here's a finding that could please those who know free-to-air television matters more than ever in an age of cord-cutting ... and cutting costs.

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.

During the first half of 2022, beloved kids’ shows are being revived by successful reboots and spin-offs. Programs extend from platforms to TV channels and also explore the audio environment with podcasts inspired by TV series and vice-versa. In terms of contents, trends reinforce and fine-tune existing topics.

As general volatility continues to roil the markets, what’s the prognosis for broadcast investments? This big question is the focal point of a discussion you won't want to miss next month in New York, at Forecast 2023.

Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic.

New research released by Futuri shows important shifts and opportunities in consumers’ relationships with local media on various distribution platforms. One key finding: The 18-64 consumer demo showed an increased interest for on-demand audio and video content from local TV and radio personalities, as well as local business owners/leaders.