Adbiz

IPG Mediabrands and its MAGNA arm have released the fourth issue of its signature Media Responsibility Index (MRI 4.0). There's a key takeaway for broadcast and cable, and it is a tenet of radio and television executives and advertising leaders that reinforces the reasons why brands should invest more in linear media.

New data released this week about consumer experiences with LGBTQ+ advertising and brand commitments could prove revelatory to your broadcast media properties. The findings are the result of a new study timed to coincide with National Coming Out Day, which was October 11.

The recent acquisition by Salem Media Group division Eagle Financial Publications has led the company focused on Christian-themed and conservative talk audio programming to launch a website "dedicated to providing content to aging adults, retirees, and their caregivers through expert articles, comprehensive guides and numerous resource directories."

Factors That Will Impact the Economy — and What That Means to Broadcasting: Those will be shared in a Forecast 2023 session on November 16 at the prestigious Harvard Club in New York by media financial expert and analyst Andrew Rosen.

A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers. The analysis, conducted by cultural intelligence firm Collage Group, examined brand performance as part of the firm’s monthly CultureRate survey, which assesses cultural resonance for each major demographic segment.

The Center for Sales Strategy (CSS), a sales performance company, has opened the 2022 Media Sales Surveys to collect data and current insights from sales managers and salespeople in the media industry to be compiled in the 2022 Media Sales Report.

As Rosemary Ravinal sees it, the role of video as an everyday work tool has only expanded since spring 2020. And, hiring managers are replacing the screening function of résumés with video interviews. In this column, Ravinal offers advice both hiring managers and those seeking their next great opportunity should heed.

Companies can't sustain or grow without the right people. Recruitment is one of the biggest challenges businesses are facing. With so many factors impacting the job market, what mix of recruitment advertising actually delivers results? Marketron is tackling this question in an upcoming webinar.

If your radio or TV broadcast station is looking for ways to thrive well into the future, you need to be selling diverse advertising solutions, says Christian Kligora, the SVP of Client Success at Marketron. "With digital ad spending in the U.S. projected to hit $278.53 billion in 2024, the writing is on the wall: digital is a must," he says.

One of the nation's largest broadcast media companies serving U.S. Hispanics has selected a subsidiary of SiriusXM to serve as its exclusive programmatic sales representative.

The EVP/Chief Administrative Officer for American Tower Corporation has confirmed he intends to step down from his role as of January 1, 2023. A successor has been named.

A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.

The expansion of OpenID audiences from linear and digital to programmatic breaks down some of the siloes that have existed across all TV advertising buy types and agency buying teams, OpenAP says. "By unifying delivery of all video buys on the campaign, we’re making it possible for campaigns to be measured holistically so marketers can see true cross-platform insights on overall campaign effectiveness."

Scott Painter, a "serial entrepreneur" in the automotive world known as the founder of Autonomy, will appear at broadcast media's most prestigious leadership conference — Forecast 2023 — in a keynote interview with event Radio Chair Greg Ashlock, CEO/Multiplatform Group for iHeartMedia.

Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE