Adbiz

Nearly 300 audio and podcast advertising influencers, including representatives from major brands, agencies and publishers, gathered on February 15 for Veritonic’s second annual Audio Intelligence Summit. The goal? To dive deep into key advancements and technologies in audio advertising.

TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.

The average television viewer may not give much thought to commercials outside of whether they’re entertaining or not. However, there is a rather complex science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute team says they've proved it.

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.

The innovation arm of the NAB has released the final report from its First-Party Data Direct-to-Consumer Accelerator. As the NAB sees it, these strategies could eliminate the loss of upward of $2 billion in annual digital revenue for broadcast radio and television.

The SAG-AFTRA National Board, meeting by videoconference, has "overwhelmingly" voted to extend National Executive Director Duncan Crabtree-Ireland's agreement. The agreement was approved with a vote of 87.68% yes and 12.32% no.

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.

Data for the annual report, which compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, shows progress in the ranks of female General Managers and Sales Managers. But, the MIWs say, the greatest challenge for women lies in Program Director/Brand Manager positions.

"Magic Mike's Last Dance" may not be a cultural phenomenon, but it is certainly buzzworthy. And, to help build that buzz, the film's marketing and promotion team last week turned up the heat at Spot Cable.

There are many myths about what constitutes good leadership communication, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "I love busting the...

What is the gap between women and men in broadcast media with respect to gender diversity? Attendees of the FCC's Communications Equity and Diversity Council Media Ownership Diversity Symposium received fresh insight and intelligence on the subject as Maria Brennan, President/CEO of The WICT Network, virtually presented findings of the "Par Study on Diversity and Inclusion."

As the media industry works towards becoming more inclusive, Nielsen’s Being Seen on Screen report provides a benchmark for measuring representation on TV. Nielsen expanded...

Thanks to a deal just signed between the two parties, the pairing of data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising is now a possibility for auto marketers. The goal: For these spenders on auto advertising to better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

As RBR+TVBR reported last week, Brian Wieser, the respected Wall Street and broadcast media ad revenue observer, revealed in a short note distributed via e-mail that January 27 would be his final day with GroupM/WPP. Where would Wieser be heading? He's just announced the creation of his own strategic advisory firm.

Is the IAB out of line for characterizing D.C. politicians as "extremists" who could destroy the U.S. advertising industry? That's the message coming from both the ANA and the 4A's ad industry advocacy groups, which have taken the unprecedented move of slamming the IAB for "the acerbic tone, texture and prescriptions" it offered at their recent ALM conference.