Adbiz

The NAB has unveiled a series of new commercials focused on what it calls "the enduring value" of local broadcasting and the commitment of TV and radio stations across the country to deliver "trusted information in convenient, modern and familiar ways."

Magellan AI has estimated podcast ad spend for February. The firm's artificial intelligence analyzes advertising data from Apple Podcasts' top 3,000 podcasts in the US, combined with the estimated cost.

In this column, veteran PR industry pro Rosemary Ravinal shows how gaffes called "eggcorns", like malaprops but more innocent, can be stopped before one needs to go into damage control to erase from peoples' minds a potentially embarrassing public statement.

"Digital Advertising Opportunities for Restricted Categories." It's the focal point of an April 6 webinar featuring the Senior Product Marketing Manager for Digital and the Director of Media Activation at Marketron.

The program aims to train today’s students to become tomorrow's news producers and media leaders. The one-year certificate program was created in partnership with JPMorgan Chase, Circle City Broadcasting, and the DuJuan and Tina McCoy Foundation.

The CEO of vCreative shares what attendees of an invitation-only Cocktails and Conversation reception during the 2023 NAB Show for radio industry pros can expect at that event, and more, in this InFOCUS Podcast, presented by dot.FM.  LISTEN HERE

The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.

It's a heritage footwear brand and creator of the boat shoe. And, it is now making data-backed decisions around its audio assets by using the Veritonic audio research and analytics platform.

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

The Corporation for Public Broadcasting has selected the Poynter Institute to develop the next iteration of its Editorial Integrity and Leadership Program. Fifty public media news editors will be eligible to receive leadership training "to ensure they are well positioned to meet their communities’ information needs."

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.

What are actual AM radio station leaders doing to ensure their survival at a time when electric vehicles are removing the kHz band from their in-dash audio entertainment systems? Marc Beaven, GM of two Baltimore AMs, spoke with Editor-in-Chief Adam R Jacobson in December 2022, and his comments remain as timely as ever. LISTEN HERE

The media investment group of WPP has moved forward with an expansion of its Media Inclusion Initiative (MII). This includes a 5% pledge from GroupM to allocate spend across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media. Urban One's CEO cheered the news.

While many marketers and ad buyers are prepping for a predicted slowdown, household finances, even with savings drawdown and increased credit card use, are good. And, while the labor market is tight, demand is strong, the VP and Regional Executive of the Federal Reserve Bank of Atlanta says.

At a women’s mentoring conference, veteran PR professional Rosemary Ravinal was paired with a young high-performing sales executive who voiced a litany of doubts about her abilities and accomplishments. She wasn’t alone. But, overcoming feelings of inadequacy can be accomplished, Ravinal shares in this column.