MasterCard partners with Placido Domingo for “Around the World” tour
MasterCard Worldwide announced a partnership with world renowned Maestro, Placido Domingo, where the company will serve as the presenting sponsor of his “Around the...
Multi-platform sports marketing
By Ray Katz, U.S. Director of Sports Marketing, Optimum Sports/OMDMuch has been written recently regarding the increasing challenges marketers face in trying to reach...
Interep’s Azteca America adds Sacramento
Interep announced its Hispanic television rep firm Azteca America Spot Television Sales has added Bustos Media’s Azteca America new affiliate in Sacramento to its...
Three out of five ad, marketing execs plan to increase hiring
Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with...
Westin Hotels launches 30 million multimedia effort
This summer Westin Hotels & Resorts is transforming some of the country's most hectic transportation hubs into "places of renewal." Westin's 30 million campaign...
Radio ads boost "Knocked Up"
When it came to spreading the word about "Knocked Up," radio advertising was one of the driving forces in getting people to go see...
Interep’s Azteca America adds Sacramento
Interep announced its Hispanic television rep firm Azteca America Spot Television Sales has added Bustos Media's Azteca America new affiliate in Sacramento to its...
Westin Hotels launches 30 million multimedia effort
This summer Westin Hotels & Resorts is transforming some of the country’s most hectic transportation hubs into “places of renewal.” Westin’s 30 million campaign...
Radio ads boost “Knocked Up”
When it came to spreading the word about "Knocked Up," radio advertising was one of the driving forces in getting people to go see...
Richmond, gasoline radio spots examined
Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON...
Tony Ponturo to Keynote Interep’s 9th Annual Power of Urban Radio Symposium
Interep announced Tony Ponturo, VP/Global Media and Sports Marketing, Anheuser-Busch, and President/CEO of Busch Media Group will deliver the keynote at its 9th Power...
News Corp’s mobile arm taps ad exec to develop partnerships
Former vice president of worldwide television promotions for 20th Century Fox Licensing and Merchandising, Amy Lorbati, has been appointed as vice president of marketing...
Long John Silver’s appoints Northlich AOR
Long John Silver's has selected Cincinnati-based independent agency Northlich as its agency of record. This win nurtures a growing relationship between Yum! Brands and...
Richmond, gasoline radio spots examined
Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON...
News Corp's mobile arm taps ad exec to develop partnerships
Former vice president of worldwide television promotions for 20th Century Fox Licensing and Merchandising, Amy Lorbati, has been appointed as vice president of marketing...