Coca-Cola brings Olympians together in global spot
With just one year to go until "08-08-08" and the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is announcing plans for...
GM to end US Olympic team sponsorship
General Motors has decided not to renew its US Olympic Committee sponsorship when its contract ends after 2008. The company said the move is...
Chrysler debuts new campaign, radio included
As a new chapter begins in its 82 year history, The New Chrysler launched a national corporate ad campaign yesterday with the theme, "The...
NBC teams with DoubleClick again for Fall lineup
DoubleClick announced that it is working with NBC on new online ad campaigns to support the promotion of NBC’s upcoming fall line-up. These new...
Big Fizz, Big Apple radio spots examined
Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on...
Cerberus picks Robert Nardelli to run Chrysler
Cerberus Capital Management has named former Home Depot CEO Robert Nardelli to lead its newly acquired Chrysler unit. Nardelli, who left Home Depot earlier...
NBC teams with DoubleClick again for Fall lineup
DoubleClick announced that it is working with NBC on new online ad campaigns to support the promotion of NBC's upcoming fall line-up. These new...
Big Fizz, Big Apple radio spots examined
Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on...
Cerberus picks Robert Nardelli to run Chrysler
Cerberus Capital Management has named former Home Depot CEO Robert Nardelli to lead its newly acquired Chrysler unit. Nardelli, who left Home Depot earlier...
Chrysler debuts new campaign, radio included
As a new chapter begins in its 82 year history, The New Chrysler launched a national corporate ad campaign yesterday with the theme, "The...
State Water Heaters up Hispanic marketing efforts
State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new...
State Water Heaters up Hispanic marketing efforts
State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new...
Doug Checkeris named CEO of MediaCom USA
MediaCom Canada CEO Doug Checkeris has been named the new CEO of MediaCom USA. His appointment is effective October 1. The announcement was made...
Re-evaluating the media mix: By Bill Reynolds
Here’s a radical idea: let’s try to make media planning decisions based on what works, rather than on what “everybody” thinks will work. In...
MasterCard partners with Placido Domingo for "Around the World" tour
MasterCard Worldwide announced a partnership with world renowned Maestro, Placido Domingo, where the company will serve as the presenting sponsor of his "Around the...