AT&T Says Yes To Nielsen STB Ratings
Anonymized set-top box data will be merged into its local and national TV currency ratings services
Belo signs with Yahoo! for local website advertising
The expanded deal with Yahoo! will deliver advertising across Yahoo! sites in Belo's 15 local television markets. It will combine Belo's local sales teams...
Rick Dees taps Ronning Lipset Radio for online
Rick Dees announced that Rick.com has retained Ronning Lipset Radio as its exclusive online ad rep. Ronning Lipset Radio takes the reins for selling...
Upfront just beginning
Things will be a little different this year. Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront.
Pepsi, The X Factor enter YouTube audition partnership
The X Factor, Fox’s upcoming singing competition series debuting this fall, is giving fans an additional opportunity to audition for the show online via...
IPG acquires Translation Consulting + Brand Imaging
Interpublic Group has acquired Translation Consulting + Brand Imaging, a branded entertainment agency. Translation creates high-visibility promotions for marketers in youth and urban markets....
CC offering up inauguration packages
Several million people will flock to the Washington, D.C. this week for the 2009 Presidential Inauguration festivities, creating a unique opportunity for the nation’s...
‘A Common Language for Media Measurement’
CIMM and the ARF have just released the fourth iteration of their common language for media measurement. Lexicon 4.0 now has over 4,000 terms and definitions -- from Addressable Advertising to Vanity Metrics -- and is outlined here.
Radio’s Retailer Traffic Lift: Significant
A new brand study from TagStation LLC's Dial Report analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets. Utilizing the Dial Report’s proprietary radio attribution capabilities, researchers compared consumer actions of listeners exposed to radio campaigns against those not exposed to ultimately evaluate the impact of radio advertising on average retail store visits.
Internet ad revenues for 2010 up 15%
The IAB Internet Advertising Revenue Report for the US puts all 2010 Internet ad revenues at a record $26 billion, up 15% from 2009. Q4 revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and
Radio’s Big Two Spot Advertisers: Nearly 100k In Ads Last Week
Two big brands are heavy users of spot radio. One is The Home Depot, regularly found at the top of Media Monitors' Spot 10 Radio reports. The latest report shows a change at the top. Surprise: It's one of the top advertisers in the nation.
Flo and the Gecko on Top
Last week in the Media Monitors TV Spot Ten, Progressive moved to #1 by running 20,160 spots
Study: Radio effectively enhances TV ads
Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced findings of a new study that quantified the importance of audio...
BK bets on world’s purest taste test
Burger King has completed a bold and unprecedented mission: putting Whopper sandwich to the ultimate taste test without the benefit of brand recognition or...
Positive Expectations for Ad Industry Reinforced By Publicis
While the third quarter earnings report from the global advertising industry giant is positive and help to bolster forecasts that are largely robust, there is one blemish that broadcast media companies in North America may wish to take note of.