Tune in and Columbus radio spots examined
Media Monitors took a look at tune-in advertisers, the city of Columbus, OH and their use of spot radio. #1 last week on the...
Project Apollo pilot adds radio networks
Project Apollo, the joint initiative of Arbitron and The Nielsen Company, announced that audience estimates to the radio commercials broadcast on the network and...
VoodooVox signs JMA to rep deal
VoodooVox (www.voodoovox.com), developers of In-Call Media and operators of In-Call Network, announced Jones MediaAmerica has been awarded a three-year contract to serve as the...
Mars opens new business
Former Liberman Broadcasting Corporate Vice President of Liberman Broadcasting Andrew F. Mars has formed the Mars Media Family, offering "Out of this World training"...
U.S. Trust launches 25 million dollar campaign today
U.S. Trust, Bank of America's Private Wealth Management division, launched its national campaign today which spotlights the changing profile of today's wealthy individuals and...
Giuliani launches radio effort in NH
Republican presidential hopeful Rudy Giuliani launched new radio ads last week, trying to build on close poll results and a day spent campaigning there....
Comcast Spotlight expands Hispanic Network ads in Miami
Comcast Spotlight is now offering ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale DMA. Advertisers will be able to insert their...
Guinness launches new campaign
Guinness beer announced the launch of a new U.S. ad campaign that accentuates the beer's vibrant character. The fully integrated campaign, which breaks in...
Meredith acquires Directive Corp.
Meredith continued its program to beef up its Meredith Integrated Marketing with the acquisition of Directive Corporation, a specialized customer intelligence firm that leverages...
GMC kicks off 2007 NFL campaign
GMC announced elements of its 2007 advertising and marketing campaign that runs the duration of the season. The GMC campaign will highlight their NFL...
Eos Airlines awards media biz to MediaCom
Eos Airlines and MediaCom announced the agency has been awarded the all-premium carrier's global media planning and buying business. MediaCom will continue and expand...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
BrightLine, AXE team for interactive, on-demand effort
BrightLine and Unilever's AXE brand are harnessing lessons learned to launch another digital television ad initiative. The newest campaign, called Naughty to Nice, is...
St. Louis and alcoholic beverages spots examined
Media Monitors took a look at alcoholic beverages advertisers, the city of St. Louis and their use of spot radio.In St. Louis last week...
US ad growth to slow before 2008 Olympics
Growth in the US ad market here in the US will slow this year due to the credit squeeze and a housing slump, ZenithOptimedia...