Mercedes-Benz campaign introduces 2008 C-Class
In support of the launch of the 2008 C-Class, Mercedes-Benz USA will begin airing the broadcast components of its most significant marketing campaign in...
Cowdell on Ford's "Swap My Ride" campaign
Ford's "Swap My Ride" secret stunt in which folks who had recently bought new cars from competitors traded them temporarily for Fords began running...
Jennie-O Turkey partners with "The Biggest Loser"
Jennie-O Turkey Store is partnering with NBC's "The Biggest Loser" for the second year as the show's exclusive protein brand, offering healthy meal options...
Ford launches "Swap My Ride"
Ford has launched "Swap My Ride," a secret stunt in which folks who had recently bought new cars from competitors traded them temporarily for...
Midway Games delivers campaign for "Stranglehold"
Midway Games unveiled a multi-million dollar campaign for the highly award-winning Stranglehold release in North America for the Xbox 360 today. The PC and...
CBS creates "tasty" ad for "Cane"
CBS announced it has created a first of its kind print ad for a television series that tastes like a non-alcoholic lime mojito. The...
InStore Broadcasting Network signs for PPM in Houston
InStore Broadcasting Network has signed a contract with Arbitron to measure the audience of its in-store audio network in 200 Walgreens drug stores in...
Kansas City and college radio spots examined
Media Monitors took a look at college advertisers, Kansas City and their use of spot radio. Last week in Kansas City, these were the...
Brothel now advertising on billboards in Vegas
KVBC.com reports that the Chicken Ranch, a well-known brothel in Pahrump, NV, began advertising its services on a mobile billboard. Billboards advertising brothels are...
Moving traditional media forward
Phil Cowdell, CEO of Ford Media Services across WPP's media agencies (collectively referred to as GroupM), spoke to RBR/TVBR recently for an upcoming OneonOne...
Radio continues to be strong for planned vehicle purchasers
As planned vehicle purchasers hit a 5 year low, radio continues to be one of the best ways to reach those adults who are...
Chrysler announces commercial competition for dealers
The New Chrysler is announcing a grassroots initiative to involve its dealer partners. The company is looking to draw from their creative energy and...
Web ad spend to eclipse radio in '07
Emarketer analyst Ben Macklin says online ad spending is expected to surpass radio for the first time this year. Radio dollars are expected to...
Grey Goose launches new campaign
Grey Goose Vodka, the "World's Best Tasting Vodka," announced the launch of its new "Discerning Taste" campaign. Produced by New York-based @radical.media, the campaign...
Wendy's sells 25 million Baconator hamburgers
Wendy's reported nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich. Wendy's has...