CC Radio to offer ad trades for HD Radio giveaways
Jeff Littlejohn, Clear Channel Radio EVP/Distribution Development and Steve Davis, SVP/Engineering & Capital Management, tell RBR that the company is ramping up in many...
TiVo forms DR ad group
TiVo announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the challenges they face in...
Chevron goes green
Energy corporation Chevron is getting set to publicize its efforts to deal with the challenges facing the globe when it comes to energy production,...
ESM partners with The Missouri Valley Conference
Emmis Sports Marketing (ESM) announced it is the exclusive sales partner for the St. Louis-based Missouri Valley Conference (MVC). The Division 1 athletics conference...
HipCricket announces new radio partners
At the NAB Radio Show last week, HipCricket announced new partnerships with top tier broadcast radio groups including Apex Broadcasting, Clear Channel San Diego,...
Brand experience and loyalty leaders
Advertising and marketing are all about moving products and services, but the ideal is to build a relationship between provider and consumer that is...
Jeep set to drive into TV
"Have fun out there" is the tagline for the 2008 Jeep Liberty, in a multimedia flight which should already have made its initial foray...
Coors Light to be official Beer of NASCAR
Coors Brewing and NASCAR announced a multi-year partnership, making Coors Light the official beer of NASCAR. The five-year sponsorship agreement gives Coors Brewing Company...
Chevy to present "Cane" with limited spot breaks
The network television premiere of Cane on CBS will be fully sponsored by Chevrolet, it was announced by Linda Rene, SVP/CBS Network Sales. Chevy...
TV Guide launches new consumer campaign
Gemstar-TV Guide International announced he launch of a national consumer campaign tied to the official kickoff of television's new fall season. The multimillion-dollar campaign...
UAW strikes GM
General Motors workers at plants in Michigan, Ohio and Kansas began walking off the job and organizing pickets as a national strike against the...
Pizza Hut names CMO
Brian Niccol its Chief Marketing Officer, replacing Bill Ogle, who left the company to pursue outside opportunities after holding the post for nearly two...
TI DLP Products launches integrated marketing campaign
DLP Products from Texas Instruments announced the largest campaign ever supporting DLP technology and DLP-based micro display HDTVs. The 100 million dollar effort includes...
John Eckel joins Grey's Alliance as CEO
Steve Hardwick, President of Grey New York, announced John Eckel, is joining Alliance, Grey's leading branded entertainment marketing company, as President and CEO, effective...
Pharma ad conspiracy exposed?
The Wall Street Journal took a look at the new FDA bill just out of Congress and noted the absence of a three-year moratorium...