Jeep set to drive into TV
"Have fun out there" is the tagline for the 2008 Jeep Liberty, in a multimedia flight which should already have made its initial foray...
Coors Light to be official Beer of NASCAR
Coors Brewing and NASCAR announced a multi-year partnership, making Coors Light the official beer of NASCAR. The five-year sponsorship agreement gives Coors Brewing Company...
Chevy to present "Cane" with limited spot breaks
The network television premiere of Cane on CBS will be fully sponsored by Chevrolet, it was announced by Linda Rene, SVP/CBS Network Sales. Chevy...
TV Guide launches new consumer campaign
Gemstar-TV Guide International announced he launch of a national consumer campaign tied to the official kickoff of television's new fall season. The multimillion-dollar campaign...
UAW strikes GM
General Motors workers at plants in Michigan, Ohio and Kansas began walking off the job and organizing pickets as a national strike against the...
Pizza Hut names CMO
Brian Niccol its Chief Marketing Officer, replacing Bill Ogle, who left the company to pursue outside opportunities after holding the post for nearly two...
TI DLP Products launches integrated marketing campaign
DLP Products from Texas Instruments announced the largest campaign ever supporting DLP technology and DLP-based micro display HDTVs. The 100 million dollar effort includes...
John Eckel joins Grey's Alliance as CEO
Steve Hardwick, President of Grey New York, announced John Eckel, is joining Alliance, Grey's leading branded entertainment marketing company, as President and CEO, effective...
Pharma ad conspiracy exposed?
The Wall Street Journal took a look at the new FDA bill just out of Congress and noted the absence of a three-year moratorium...
Content Factory's "Web Buz" taps Dial Global for ad sales
Jimmy deCastro's Content Factory has signed Dial Global for exclusive ad representation of its 'Web Buz" product-a 60-second, on-air and online audio and video...
Navic Networks introduces "Admira"
Navic Networks has introduced Admira, a media placement service that optimizes television advertising by using census-level set-top box measurement data to increase the value...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
NBC and Nissan extend giveaway
The giveaway promo for premiere week as NBC and Nissan have expanded their partnership in launching "Heroes" with a multi-platform, interactive promotion that will...
Visa launches multimedia campaign
Visa USA announced the launch of a new print and online advertising campaign, which marks the latest phase of the "Life Takes Visa" brand...
Google upping the volume on mobile ads
Google announced it is expanding the number of mobile ads that it delivers to mobile devices, hoping to capitalize on the geometrically increasing numbers...