Ponderosa/Bonanza Steakhouses in review
Ponderosa/Bonanza Steakhouses are launching an agency review for their 8 million account that includes creative and media for television, radio, print, E-mail, direct mail,...
Mitt Romney tops with campaign ad placement, so far
So far this year, Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined, according to The...
3B possible for 2008 political
TNS Media Intelligence says that 2008 should produce a bumper crop of political spending, both on elections and issue advertising, with total ranging anywhere...
It's not all about DVRs
As previously mentioned, commercial minute ratings also hold the networks accountable for prior malfeasance in formatting commercials, particularly outside of network primetime.Some late night...
This is only a first step in a big journey
Despite what you might read, the average commercial minute rating is not a measure of who is watching an ad because Nielsen is only...
Marketplace Impact
The new currency's cost impact on the 2007/08 upfront marketplace appeared to be marginal, but did result in a certain diminution of available ratings...
Carat endorses Commercial Minute Ratings as currency
Shari Anne Brill, SVP/director of programming for Carat USA and her team have issued an official white paper defining why the media agency endorses...
Kodak to end Olympics sponsorship
Following the closing ceremonies of the Beijing 2008 Olympic Games, Eastman Kodak Company will conclude its sponsorship as the Official Imaging Sponsor of the...
HD Radio Alliance allowing limited ads; opens up formats
The HD Digital Radio Alliance announced has revised its two-year ad-free policy to allow companies the opportunity to monetize their HD2 stations on a...
NBCU teams with MasterCard for "Life" initiative
NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside...
Taco Bell giveaway – only touring bands qualify
Taco Bell says it is "feeding the beat by keeping bands on the road, well fed and rocking their fans across America." The unusual...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
D&R Radio signs Entercom Indianapolis
Interep’s D&R Radio Sales has signed an agreement with Entercom to rep three stations in Indianapolis: WZPL-FM, WNTR-FM and WXNT-AM. With the addition of...
SCHIP veto spurs ad buys
According to polls, nearly three fourths of US citizens support a bipartisan bill to increase funding to a children's health insurance program known as...
Meredith to license Better Homes and Gardens to realty system
Meredith Corporation has entered into a long-term agreement to license the Better Homes and Gardens brand to Realogy Corporation. Realogy, owner of brands such...