Westinghouse Digital launches campaign


Westinghouse Digital Electronics, one of the top four LCD TV manufacturers in the US, announces the launch of a TV campaign to support its line of high-end LCD HDTVs, LCD computer monitors and digital photo frames. The campaign will run throughout the end of 2007 and further connects the coveted and venerable Westinghouse brand with its family of LCD HDTVs and consumer electronics products.

The national campaign features three separate commercials, 15 seconds each. The effort runs on 19 TV stations including 12 CBS, four CW and three independent stations during morning news programs, late night talk shows and sporting events. The campaign will air in 12 markets across the U.S. covering over 30% of the country with an estimated audience of 105,000,000. In addition, the campaign will include an online presence on 12 CBS TV station’s Web sites that will deliver over four million impressions. Three custom ad units will be designed and highlight overall branding messages, Westinghouse Digital’s product line and Holiday product messaging. Markets include New York, Los Angeles, San Francisco, Chicago, Philadelphia, Dallas, Boston, Atlanta, Seattle and Minneapolis.